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Search: subject:"Eye Tracking"
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Subject
All
Visuelle Wahrnehmung
349
Visual perception
348
Consumer behaviour
309
Konsumentenverhalten
306
Eye-tracking
128
Experiment
124
Werbewirkung
120
Advertising effects
119
Perception
114
Wahrnehmung
114
eye-tracking
102
eye tracking
97
Eye tracking
84
Kognition
55
Online-Marketing
55
Advertising
54
Cognition
54
Decision
54
Internet marketing
54
Entscheidung
53
Werbung
52
Visual attention
41
Visualisierung
40
Visualization
40
Online-Handel
37
Online retailing
36
Product design
30
Produktgestaltung
30
Social Web
30
Social web
30
Brand management
28
Markenführung
28
Attention
27
Brand image
27
Emotion
27
Kaufentscheidung
27
Markenimage
27
Purchase decision
26
Theorie
26
Theory
26
more ...
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Online availability
All
Undetermined
354
Free
175
CC license
14
Type of publication
All
Article
512
Book / Working Paper
131
Other
2
Type of publication (narrower categories)
All
Article in journal
399
Aufsatz in Zeitschrift
399
Aufsatz im Buch
47
Book section
47
Working Paper
35
Graue Literatur
31
Non-commercial literature
31
Hochschulschrift
28
Arbeitspapier
21
Article
17
research-article
15
Thesis
14
Collection of articles of several authors
10
Sammelwerk
10
Conference paper
9
Konferenzbeitrag
9
Conference Paper
6
Aufsatzsammlung
4
Case study
4
Collection of articles written by one author
4
Fallstudie
4
Sammlung
4
Konferenzschrift
3
Ausstellungskatalog
1
Ratgeber
1
review-article
1
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Language
All
English
569
German
42
Undetermined
31
French
2
Polish
1
Romanian
1
Author
All
Bigné Alcañiz, J. Enrique
11
Polonio, Luca
11
Wedel, Michel
11
Behe, Bridget K.
8
ROBU, Adriana-Emilia
8
Di Guida, Sibilla
7
Glöckner, Andreas
7
Litfin, Thorsten
7
Palma, Marco A.
7
Chen, Yasheng
6
Coricelli, Giorgio
6
Lamberz, Julia
6
Meeh-Bunse, Gunther
6
Pieters, Rik
6
Teckert, Özlem
6
Breuer, Christoph
5
Dahl, Darren W.
5
Devetag, Giovanna
5
Grebitus, Carola
5
Hausfeld, Jan
5
Hoeffler, Steve
5
Huddleston, Patricia
5
Hui, Sam K.
5
Ladeira, Wagner Junior
5
Li, Shu
5
Meißner, Martin
5
Nayga, Rodolfo M. <Jr.>
5
Qiuzhen, Wang
5
Ronft, Steffen
5
Ruiz Mafé, Carla
5
Rumpf, Christopher
5
Santini, Fernando de Oliveira
5
Toubia, Olivier
5
Zhao, Min
5
Bellman, Steven
4
Engel, Christoph
4
Foulsham, Tom
4
Gerstenblüth, Mariana
4
Grewal, Dhruv
4
Harris, Jeffrey E.
4
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Institution
All
Springer Fachmedien Wiesbaden
5
Agricultural and Applied Economics Association - AAEA
2
Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin"
2
Duesseldorf University of Applied Sciences
2
European Centre for Advanced Research in Economics and Statistics (ECARES), Solvay Brussels School of Economics and Management
2
Max-Planck-Institut zur Erforschung von Gemeinschaftsgütern, Max-Planck-Gesellschaft
2
kassel university press
2
Christian-Albrechts-Universität zu Kiel
1
Copenhagen Business School
1
Dipartimento di Economia e Management, Università degli Studi di Trento
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Galeria Zachęta
1
HEC Paris (École des Hautes Études Commerciales)
1
IGI Global
1
INSEAD
1
Laboratory of Economics and Management (LEM), Scuola Superiore Sant'Anna
1
National Bureau of Economic Research
1
NeuroIS Retreat <15., 2023, Wien>
1
NeuroIS Retreat <16., 2024, Wien>
1
Rheinisch-Westfälische Technische Hochschule Aachen
1
Technische Universität Hamburg-Harburg
1
ToKnowPress
1
Universität zu Köln
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of business research : JBR
37
Journal of behavioral decision making
24
Journal of retailing and consumer services
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Psychology & marketing
11
International journal of advertising : the review of marketing communications
9
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
Judgment and Decision Making
7
Tourism management : research, policies, practice
6
Games and economic behavior
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Journal of economic behavior & organization : JEBO
5
Journal of management information systems : JMIS
5
Journal of the Economic Science Association : a companion journal to Experimental economics
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
Asia Pacific journal of marketing and logistics
4
Electronic commerce research
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research
4
Journal of marketing research : JMR
4
Behavioral research in accounting
3
Experimental economics : a journal of the Economic Science Association
3
HEC Paris research paper series
3
International journal of market research
3
International review on public and non-profit marketing
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of retailing
3
Marketing letters : a journal of research in marketing
3
Network Intelligence Studies
3
Online Information Review
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
The journal of brand management : an international journal
3
Applied economics letters
2
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Source
All
ECONIS (ZBW)
542
RePEc
40
EconStor
37
Other ZBW resources
22
BASE
4
Showing
11
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20
of
645
Sort
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11
The role of cognitive processes in healthy consumption food products : an
eye-tracking
technology study
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
-
2025
Persistent link: https://www.econbiz.de/10015371493
Saved in:
12
Operationalizing ad creativity and its effects in B2B advertising
Ferguson, Jodie L.
;
Brown, Brian P.
;
Swani, Kunal
; …
- In:
Industrial marketing management : the international …
126
(
2025
),
pp. 168-184
Persistent link: https://www.econbiz.de/10015395408
Saved in:
13
Color inside and outside the lines : evidence from
eye-tracking
studies on conformity to and differentiation from category color codes
Cardamone, Ernesto
;
Miceli, Gaetano
;
Raimondo, Maria …
-
2025
Persistent link: https://www.econbiz.de/10015373367
Saved in:
14
The golden halo of defaults in simple choices
Sullivan, Nicolette J.
;
Breslav, Alexander
;
Doré, …
-
2025
Persistent link: https://www.econbiz.de/10015374384
Saved in:
15
Examining corporate social irresponsibility in manufacturing : an
eye-tracking
study of social media news
Li, Xinwei
;
Tse, Ying Kei
;
Bu, Xiangzhi
-
2025
Persistent link: https://www.econbiz.de/10015373767
Saved in:
16
Understanding the captivating power of online scarcity messages : an
eye-tracking
study
Pal, Anjan
;
Banerjee, Snehasish
;
Kapetanaki, Ariadne …
-
2025
Persistent link: https://www.econbiz.de/10015376470
Saved in:
17
Visual attention differences toward football stadium's naming rights : an
eye
tracking
study
Lyu, Dongye
;
Mañas-Viniegra, Luis
;
Xu, Ziyuan
- In:
Asia Pacific journal of marketing and logistics
37
(
2025
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10015211050
Saved in:
18
Information search within a web page : modeling the full sequence of eye movement decisions, subjective value updating, and first clicks
Lu, Joy
;
Hutchinson, J. W.
- In:
Management science : journal of the Institute for …
71
(
2025
)
3
,
pp. 2332-2359
Persistent link: https://www.econbiz.de/10015412169
Saved in:
19
Neuromarketing and
eye
tracking
in women's fashion buying decision making
Andrade, Norberto de Almeida
;
Rainatto, Giuliano
; …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013532232
Saved in:
20
What do you see and what do you recall? : using
eye
tracking
to understand product placement
Jittima Kongmanon
;
Phallapa Petison
- In:
Cogent business & management
9
(
2022
)
1
,
pp. 1-22
motorcycle riders and office workers. An
eye
tracking
device was used while participants watched the sitcom. Following this, in …
Persistent link: https://www.econbiz.de/10014436286
Saved in:
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