increase attention on their Facebook pages. A neuroscience approach using an eye-tracking device was used to gain insight into …

would approach zero outcomes in the loss domain. Two eye‐tracking experiments investigated visual attention as a key …

Eye-tracking technology has become increasingly popular in studying consumer behavior and decision-making as a part of … the marketing research area. The paper highlights the importance of eye tracking in the study of consumer behavior … including the use of eye tracking in virtual reality environments, the integration of eye tracking with other physiological …

banner ads embedded into the website content. The authors gathered behavioral and eye-tracking data. Findings Consumers … page. The authors used eye tracking as an objective measure of visual attention to banner ads embedded in Web page content …

using a multiphase approach as an innovative methodology. Methods: Ethnography, eye tracking, error taxonomy, and … analyzing 566 events across 18 tasks, this research highlighted eye tracking's potential by offering real-time insights into …