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  • Search: subject:"Eye Tracking"
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Year of publication
Subject
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Visuelle Wahrnehmung 349 Visual perception 348 Consumer behaviour 309 Konsumentenverhalten 306 Eye-tracking 128 Experiment 124 Werbewirkung 120 Advertising effects 119 Perception 114 Wahrnehmung 114 eye-tracking 102 eye tracking 97 Eye tracking 84 Kognition 55 Online-Marketing 55 Advertising 54 Cognition 54 Decision 54 Internet marketing 54 Entscheidung 53 Werbung 52 Visual attention 41 Visualisierung 40 Visualization 40 Online-Handel 37 Online retailing 36 Product design 30 Produktgestaltung 30 Social Web 30 Social web 30 Brand management 28 Markenführung 28 Attention 27 Brand image 27 Emotion 27 Kaufentscheidung 27 Markenimage 27 Purchase decision 26 Theorie 26 Theory 26
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Online availability
All
Undetermined 354 Free 175 CC license 14
Type of publication
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Article 512 Book / Working Paper 131 Other 2
Type of publication (narrower categories)
All
Article in journal 399 Aufsatz in Zeitschrift 399 Aufsatz im Buch 47 Book section 47 Working Paper 35 Graue Literatur 31 Non-commercial literature 31 Hochschulschrift 28 Arbeitspapier 21 Article 17 research-article 15 Thesis 14 Collection of articles of several authors 10 Sammelwerk 10 Conference paper 9 Konferenzbeitrag 9 Conference Paper 6 Aufsatzsammlung 4 Case study 4 Collection of articles written by one author 4 Fallstudie 4 Sammlung 4 Konferenzschrift 3 Ausstellungskatalog 1 Ratgeber 1 review-article 1
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Language
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English 569 German 42 Undetermined 31 French 2 Polish 1 Romanian 1
Author
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Bigné Alcañiz, J. Enrique 11 Polonio, Luca 11 Wedel, Michel 11 Behe, Bridget K. 8 ROBU, Adriana-Emilia 8 Di Guida, Sibilla 7 Glöckner, Andreas 7 Litfin, Thorsten 7 Palma, Marco A. 7 Chen, Yasheng 6 Coricelli, Giorgio 6 Lamberz, Julia 6 Meeh-Bunse, Gunther 6 Pieters, Rik 6 Teckert, Özlem 6 Breuer, Christoph 5 Dahl, Darren W. 5 Devetag, Giovanna 5 Grebitus, Carola 5 Hausfeld, Jan 5 Hoeffler, Steve 5 Huddleston, Patricia 5 Hui, Sam K. 5 Ladeira, Wagner Junior 5 Li, Shu 5 Meißner, Martin 5 Nayga, Rodolfo M. <Jr.> 5 Qiuzhen, Wang 5 Ronft, Steffen 5 Ruiz Mafé, Carla 5 Rumpf, Christopher 5 Santini, Fernando de Oliveira 5 Toubia, Olivier 5 Zhao, Min 5 Bellman, Steven 4 Engel, Christoph 4 Foulsham, Tom 4 Gerstenblüth, Mariana 4 Grewal, Dhruv 4 Harris, Jeffrey E. 4
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Institution
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Springer Fachmedien Wiesbaden 5 Agricultural and Applied Economics Association - AAEA 2 Dipartimento di Politica Economica, Finanza e Sviluppo (DEPFID), Facoltà di Economia "Richard M. Goodwin" 2 Duesseldorf University of Applied Sciences 2 European Centre for Advanced Research in Economics and Statistics (ECARES), Solvay Brussels School of Economics and Management 2 Max-Planck-Institut zur Erforschung von Gemeinschaftsgütern, Max-Planck-Gesellschaft 2 kassel university press 2 Christian-Albrechts-Universität zu Kiel 1 Copenhagen Business School 1 Dipartimento di Economia e Management, Università degli Studi di Trento 1 Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft 1 Galeria Zachęta 1 HEC Paris (École des Hautes Études Commerciales) 1 IGI Global 1 INSEAD 1 Laboratory of Economics and Management (LEM), Scuola Superiore Sant'Anna 1 National Bureau of Economic Research 1 NeuroIS Retreat <15., 2023, Wien> 1 NeuroIS Retreat <16., 2024, Wien> 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 Technische Universität Hamburg-Harburg 1 ToKnowPress 1 Universität zu Köln 1 Verlag Dr. Kovač 1
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Published in...
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Journal of business research : JBR 37 Journal of behavioral decision making 24 Journal of retailing and consumer services 15 Journal of consumer research : JCR ; an interdisciplinary bimonthly 13 Psychology & marketing 11 International journal of advertising : the review of marketing communications 9 The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology] 8 Eye Tracking in der Sport- und Veranstaltungsbranche 7 Judgment and Decision Making 7 Tourism management : research, policies, practice 6 Games and economic behavior 5 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 5 Journal of economic behavior & organization : JEBO 5 Journal of management information systems : JMIS 5 Journal of the Economic Science Association : a companion journal to Experimental economics 5 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 5 Management science : journal of the Institute for Operations Research and the Management Sciences 5 SpringerLink / Bücher 5 Asia Pacific journal of marketing and logistics 4 Electronic commerce research 4 Journal of advertising : official publication of the American Academy of Advertising 4 Journal of advertising research 4 Journal of consumer policy : consumer issues in law, economics and behavioural sciences 4 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 4 Journal of marketing research 4 Journal of marketing research : JMR 4 Behavioral research in accounting 3 Experimental economics : a journal of the Economic Science Association 3 HEC Paris research paper series 3 International journal of market research 3 International review on public and non-profit marketing 3 Journal of economic psychology : research in economic psychology and behavioral economics 3 Journal of retailing 3 Marketing letters : a journal of research in marketing 3 Network Intelligence Studies 3 Online Information Review 3 Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology 3 Production and operations management : the flagship research journal of the Production and Operations Management Society 3 The journal of brand management : an international journal 3 Applied economics letters 2
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Source
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ECONIS (ZBW) 542 RePEc 40 EconStor 37 Other ZBW resources 22 BASE 4
Showing 31 - 40 of 645
Cover Image
Choice repetition bias in intertemporal choice : an eye-tracking study
Senftleben, Ulrike; Schoemann, Martin; Scherbaum, Stefan - In: Journal of behavioral decision making 37 (2024) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10014536523
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How brand familiarity influences advertising effectiveness of non-profit organizations
García-Madariaga, Jesús; Simón Sandoval, Pamela; … - In: International review on public and non-profit marketing 21 (2024) 2, pp. 279-293
Persistent link: https://www.econbiz.de/10015080782
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Neuromarketing and eye-tracking technologies under the European framework : towards the GDPR and beyond
Sposini, L. - In: Journal of consumer policy : consumer issues in law, … 47 (2024) 3, pp. 321-344
Persistent link: https://www.econbiz.de/10015084406
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The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Segijn, Claire M.; Kim, Eunah; Lee, Garim; Gansen, Chloe; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 156-169
Persistent link: https://www.econbiz.de/10015057430
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Leveling up in corporate training : unveiling the power of gamification to enhance knowledge retention, knowledge sharing, and job performance
Capatina, Alexandru; Juarez-Varon, David; Micu, Adrian; … - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-15
This paper extends the fast-growing research stream on gamification in corporate training by examining the impact of gamification on employees' knowledge retention, knowledge sharing, and job performance. A mixed-methods approach was employed. Quantitative data from surveys and qualitative...
Persistent link: https://www.econbiz.de/10015075355
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Food safety risk and visual attention : the moderating effect of prototype perception and social distance
Ladeira, Wagner Junior; Lim, Weng Marc; Teixeira, Rafael; … - In: Journal of food products marketing : innovations in … 30 (2024) 5, pp. 135-153
Persistent link: https://www.econbiz.de/10015049454
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The impact of live background visual complexity on consumer purchase intention : an eye-tracking study
Tang, Xiaoli; Li, Xiaolin; Hao, Zefeng - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2539-2557
Persistent link: https://www.econbiz.de/10015210810
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Visual aesthetic quotient : establishing the effects of computational aesthetic measures for servicescape design
Kumar, Deepak S.; Sahadev, Sunil; Purani, Keyoor - In: Journal of service research 27 (2024) 2, pp. 250-267
Persistent link: https://www.econbiz.de/10014580431
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Catching eyes of social media wanderers : how pictorial and textual cues in visitor-generated content shape users' cognitive-affective psychology
Fu, Xiao; Liu, Xinyi; Li, Zhiyong - In: Tourism management : research, policies, practice 100 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014457535
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In-vehicle displays for driving automation : a scoping review of display design and evaluation using driver gaze measures
Kanaan, Dina; Powell, Mattea; Lu, Michael; Donmez, Birsen - In: Transport reviews : a transnational transdisciplinary … 44 (2024) 4, pp. 858-888
Persistent link: https://www.econbiz.de/10015051640
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