Search Results - subject:"Eye Tracking"

Tourists' online information search behavior : combined user-generated and marketer-generated content in restaurant decision making

Uthaisar, Songphon; Eves, Anita; Wang, Xuan Lorna - In: Journal of travel research : a quarterly publication of … 63 (2024) 6, pp. 1549-1573

Persistent link: https://www.econbiz.de/10014582553

Prior information and consumer search : evidence from eye tracking

Ursu, Raluca Mihaela; Erdem, Tülin; Wang, Qingliang; … - In: Management science : journal of the Institute for … 70 (2024) 12, pp. 8685-8708

Persistent link: https://www.econbiz.de/10015145605

How advertising avoidance affects visual attention and memory of advertisements

Onișor, Lucian-Florin; Ioniță, Daniela - In: Journal of business economics and management 22 (2021) 3, pp. 656-674

brand advertisements and corporate brand advertisements. An eye-tracking experiment with 121 respondents show that when …

Persistent link: https://www.econbiz.de/10012506274

Order in multi‐attribute product choice decisions: Evidence from discrete choice experiments combined with eye tracking

Zuschke, Nick - In: Journal of Behavioral Decision Making 36 (2023) 4

recency effects are lacking. I address this gap with two choice‐based conjoint experiments combined with eye tracking and by …

Persistent link: https://www.econbiz.de/10014504520

Applying eye-tracking technology in the field of entrepreneurship education

Kaminskiene, Lina; Horlenko, Kateryna; Chu, Ling Yi - In: Artificiality and Sustainability in Entrepreneurship : …, (pp. 163-187). 2023

Persistent link: https://www.econbiz.de/10013548117

An eye-tracking study on how the popularity and gender of the endorsers affected the audience’s attention on the advertisement

Zahmati, Majid; Azimzadeh, Seyed Morteza; Sotoodeh, … - In: Electronic commerce research 23 (2023) 3, pp. 1665-1676

Persistent link: https://www.econbiz.de/10014383109

A magic leap in tourism : intended and realized experience of head-mounted augmented reality in a museum context

Bird, Jonathan M.; Smart, Philip A.; Harris, David J.; … - In: Journal of travel research : a quarterly publication of … 62 (2023) 7, pp. 1427-1447

Persistent link: https://www.econbiz.de/10014368588

Effective domestic tourism advertising layout : lithuanian perspective

Grigaliūnaitė, Viktorija; Pilelienė, Lina - In: Central European business review : CEBR 12 (2023) 5, pp. 93-116

Persistent link: https://www.econbiz.de/10014525460

Utilising physiological data for augmenting travel choice models : methodological frameworks and directions of future research

Hancock, Thomas O.; Choudhury, Charisma F. - In: Transport reviews : a transnational transdisciplinary … 43 (2023) 5, pp. 838-866

Persistent link: https://www.econbiz.de/10014323467

Gazing through the bubble : an experimental investigation into financial risk-taking using eye-tracking

Toma, Filip-Mihai; Cepoi, Cosmin Octavian; Kubinschi, … - In: Financial innovation : FIN 9 (2023) 1, pp. 1-27

Eye tracking can facilitate understanding irrational decision-making in contexts such as financial risk-taking. For …, depending on the presented visual stimuli. Using eye-tracking data, we investigated the effects of arousal, attention, and …

Persistent link: https://www.econbiz.de/10014288934