Search Results - subject:"Eye Tracking"

Local and organic preferene : logo versus text

Katz, Michael; Campbell, Benjamin; Liu, Yizao - In: Journal of agricultural and applied economics : JAEE 51 (2019) 2, pp. 328-347

Persistent link: https://www.econbiz.de/10012040785

How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study

Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483

combining eye-tracking technology with a survey of 32 customers. At the entrance, customers were asked to buy a variety of the …

Persistent link: https://www.econbiz.de/10012221822

Eye-tracking as a method for legal research

Engel, Christoph; Rahal, Rima-Maria - 2022

experimental methods borrowed from other disciplines. We anticipate that the field's response to developments in eye-tracking … research will be no different. Our aim is to aid legal researchers in the uptake of eye-tracking as a method to address … underlying behavior, and introduce eye-tracking as our method of choice for obtaining high-resolution traces of visual attention …

Persistent link: https://www.econbiz.de/10014327023

What do you see and what do you recall?: Using eye tracking to understand product placement

Kongmanon, Jittima; Petison, Phallapa - In: Cogent Business & Management 9 (2022) 1, pp. 1-22

motorcycle riders and office workers. An eye tracking device was used while participants watched the sitcom. Following this, in …

Persistent link: https://www.econbiz.de/10014505498

Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page

Šola, Hedda Martina; Mikac, Mirta; Rončević, Ivana - In: Journal of Innovation & Knowledge (JIK) 7 (2022) 1, pp. 1-9

increase attention on their Facebook pages. A neuroscience approach using an eye-tracking device was used to gain insight into …

Persistent link: https://www.econbiz.de/10013266816

Attention and salience in preference reversals

Alós-Ferrer, Carlos; Ritschel, Alexander - In: Experimental economics : a journal of the Economic … 25 (2022) 3, pp. 1024-1051

Persistent link: https://www.econbiz.de/10013263518

Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures

Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: Psychology & marketing 39 (2022) 1, pp. 214-226

Persistent link: https://www.econbiz.de/10012796087

Infographics and financial decisions : an eye-tracking experiment

Hong Phuoc Vo; Cozijn, Reinier; Goeij, Peter de - 2022

Persistent link: https://www.econbiz.de/10012939436

Pattern analysis of physiological data for the assessment of mental workload

Bläsing, Dominic - In: Zeitschrift für Arbeitswissenschaft 76 (2022) 2, pp. 146-157

Measuring mental workload at the workplace using (psycho-) physiological measurement techniques seems desirable but is difficult to implement. Conventional analysis techniques are designed to cover longer measurement durations, neglecting the demands of modern work places: high worker...

Persistent link: https://www.econbiz.de/10015327874

Eyes wide shut? : understanding and managing consumers’ visual processing of country-of-origin cues

Halkias, Georgios; Florack, Arnd; Diamantopoulos, Adamantios - In: British journal of management 33 (2022) 3, pp. 1432-1446

Persistent link: https://www.econbiz.de/10013331130