Search Results - subject:"Eye Tracking"

How to accurately measure attention to video advertising

Hartnett, Nicole; Bellman, Steven; Beal, Virginia; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 184-207

Persistent link: https://www.econbiz.de/10015194220

Choosing versus rejecting : the effect of decision mode on subsequent preferential choices

Yoon, Sangsuk; Venkatraman, Vinod - In: Journal of behavioral decision making 38 (2025) 4, pp. 1-15

Persistent link: https://www.econbiz.de/10015463066

Surprise me with the visual representation of the brand in social commerce! : an eye-tracking study based on user characteristics

Muñoz-Leiva, Francisco; Herzallah, Doaa; … - In: European journal of management and business economics : … 34 (2025) 3, pp. 384-403

experiment design based on the eye-tracking methodology and a self-administered questionnaire is carried out. Findings The …

Persistent link: https://www.econbiz.de/10015414943

Choosing to discover the unknown : the effects of choice on user attention to online video advertising

Luo, Cheng; Jiang, Zhenhui; Li, Xiuping; Yi, Cheng; … - In: Management science : journal of the Institute for … 70 (2024) 10, pp. 6983-7003

Persistent link: https://www.econbiz.de/10015142204

Overview of the use of eye-tracking technology for monitoring consumer views

Peša, Anita; Valčić, Marko; Smokrović, Ana Maria; … - In: Naše gospodarstvo : NG 70 (2024) 1, pp. 61-70

Eye-tracking technology has become increasingly popular in studying consumer behavior and decision-making as a part of … the marketing research area. The paper highlights the importance of eye tracking in the study of consumer behavior … including the use of eye tracking in virtual reality environments, the integration of eye tracking with other physiological …

Persistent link: https://www.econbiz.de/10014529961

Eye-tracking in advertising research : an investigation among generation Z and Y of shock tactics' effectiveness

Gaugas, Tatiana - In: Eastern European journal for regional studies 9 (2023) 2, pp. 125-141

Persistent link: https://www.econbiz.de/10015399374

Enriching product exposure in e-commerce through a hedonistic and utilitarian cue

Szymkowiak, Andrzej; Garczarek-Bąk, Urszula; Faganel, … - In: Wine Economics and Policy 13 (2024) 1, pp. 109-126

eye-tracking laboratory experiments conducted in Poland, involving a total of 140 participants, provides deeper insight …

Persistent link: https://www.econbiz.de/10015057539

Keeping an eye on cost : what can eye tracking tell us about attention to cost information in discrete choice experiments?

Genie, Mesfin G.; Ryan, Mandy; Krucien, Nicolas - In: Health economics 32 (2023) 5, pp. 1101-1119

Persistent link: https://www.econbiz.de/10014278032

Investigating the effects of product popularity and time restriction : the moderating role of consumers' goal specificity

Yi, Cheng; Jiang, Zhenhui; Zhou, Mi - In: Production and operations management : the flagship … 32 (2023) 9, pp. 2723-2739

Persistent link: https://www.econbiz.de/10014369446

Wine label design proposals : an eye-tracking study to analyze consumers' visual attention and preferences

Barbierato, Elena; Berti, Danio; Ranfagni, Silvia; … - In: International journal of wine business research 35 (2023) 3, pp. 365-389

Persistent link: https://www.econbiz.de/10014335883