Marketing effectiveness has been accepted as one of the most important parts in corporate performance system. It is due to dynamical changes in business environment in after-crisis times. The goal of this paper is the denition of used possible indicators in measuring marketing effectiveness. The...

Marketing effectiveness has been accepted as one of the most important parts in corporate performance system. It is due to dynamical changes in business environment in after-crisis times. The goal of this paper is the denition of used possible indicators in measuring marketing effectiveness. The...

Because of the large share of travel and tourism revenues in total Croatian GDP, it is worth noting the importance of the hotel industry for the Croatian economy. Therefore, the problem that arises from such an obvious and increasing dependence of our economy on the hotel industry is primarily...

Firms in information and communication (ICT) sector are often considered as an important element of business innovation performance in the economy. This paper is focused on examining their share on innovation and total research and development (R&D) expenditure in selected European countries....

Performance is the most important goal of a productive company. The basic questions are: How do you know when your company reached its highest or lowest performance? What and when you should improve or change? In order to succeed, a manager should always ask himself and his employees about...