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Year of publication
Subject
All
Facebook 1,025 Social Web 787 Social web 786 Online-Marketing 522 Internet marketing 518 Consumer behaviour 321 Konsumentenverhalten 315 Social media 184 social media 174 Soziales Netzwerk 161 Brand management 144 Relationship marketing 144 Beziehungsmarketing 143 Social network 143 Markenführung 138 Twitter 122 Viral marketing 105 Virales Marketing 105 Advertising effects 101 Facebook, Inc. 101 Werbewirkung 101 Brand 82 Markenartikel 78 Brand image 75 Markenimage 75 Marketing management 70 Marketingmanagement 70 Advertising 66 Werbung 66 Social Media 62 Online retailing 55 Online-Handel 55 Internet 54 Customer integration 53 Kundenintegration 53 social networks 50 Electronic Commerce 46 E-commerce 44 Instagram 43 USA 42
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Online availability
All
Undetermined 662 Free 383 CC license 31
Type of publication
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Article 1,034 Book / Working Paper 287
Type of publication (narrower categories)
All
Article in journal 671 Aufsatz in Zeitschrift 671 research-article 115 Working Paper 113 Graue Literatur 84 Non-commercial literature 84 Arbeitspapier 76 Article 42 Aufsatz im Buch 38 Book section 38 Hochschulschrift 21 Case study 18 Fallstudie 18 Thesis 12 Conference paper 10 Konferenzbeitrag 10 review-article 8 Guidebook 6 Ratgeber 6 Aufsatzsammlung 5 Conference Paper 5 Research Report 4 case-report 4 Collection of articles written by one author 3 Lehrbuch 3 Sammlung 3 viewpoint 2 Bibliografie 1 Collection of articles of several authors 1 Congress Report 1 Dissertation u.a. Prüfungsschriften 1 Interview 1 Preprint 1 Sammelwerk 1 Textbook 1 review 1
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Language
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English 1,092 Undetermined 133 German 83 Spanish 8 French 3 Finnish 1 Italian 1 Serbian 1 Turkish 1
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Author
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Sabatini, Fabio 32 Sarracino, Francesco 23 Antoci, Angelo 9 Budzinski, Oliver 9 Kinne, Lavinia 8 Bailey, Michael 7 Carattini, Stefano 7 Kuchler, Theresa 7 Martin, Sebastian 7 STANCIU, Pavel 7 Schivinski, Bruno 7 Stroebel, Johannes 7 Išoraitė, Margarita 6 Sancassani, Pietro 6 Shao, Wei 6 Sodini, Mauro 6 Woessmann, Ludger 6 Berger, Lara Marie 5 Bischoff, Ivo 5 Fuchs, Christian 5 Kerkhof, Anna 5 Mahrous, Abeer A. 5 Mindl, Felix 5 Münster, Johannes 5 Nobre, Helena 5 Wiese, Melanie 5 Aguiar, Luis 4 Anagnostopoulos, Christos 4 Aydin, Gökhan 4 Balakrishnan, Janarthanan 4 Ballings, Michel 4 Bellucci, Marco 4 Cao, Sam (Ruiqing) 4 Chamorro Mera, Antonio 4 Chen, Yen-Shen 4 Cuevas, Ángel 4 Gillingham, Kenneth 4 Grace, Debra 4 Hanushek, Eric Alan 4 Henry, Emeric 4
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 11 International Institute of Social and Economic Sciences 5 HAL 4 National Bureau of Economic Research 4 Economics and Econometrics Research Institute (EERI) 3 Springer Fachmedien Wiesbaden 3 Department of Economics, University of Warwick 2 Department of Management, Technology and Economics (D-MTEC), Eidgenössische Technische Hochschule Zürich (ETHZ) 2 Eberhard Karls Universität Tübingen 2 Wydział Zarządzania i Ekonomii, Politechnika Gdańska 2 eSocialSciences 2 Associazione Italiana per la Cultura della Cooperazione e del Non Profit - AICCON 1 Centre de Recherche en Économie et Management (CREM) 1 Department of Communication, University of Teramo 1 Department of Economics, Waikato Management School 1 Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW) 1 Dipartimento di Economia Politica e Statistics, Facoltà di Economia "Richard M. Goodwin" 1 Dipartimento di Economia e Management, Università degli Studi di Trento 1 Dipartimento di Economia, Università Ca' Foscari Venezia 1 Droemer Verlag 1 Econometica 1 Fondazione ENI Enrico Mattei (FEEM) 1 Friedrich-Schiller-Universität Jena 1 Handelshögskolan, Göteborgs Universitet 1 Institut für Außenhandel und Wirtschaftsintegration, Fachbereich Volkswirtschaftslehre 1 Institut für Betriebswirtschaftslehre <Augsburg> / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Wirtschaftsinformatik <2> 1 Institut für Volkswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät 1 International Telecommunications Society (ITS) 1 John F. Welch College of Business, Sacred Heart University 1 London School of Economics (LSE) 1 MSB Matthes & Seitz Berlin Verlagsgesellschaft 1 Nomos Verlagsgesellschaft 1 Oxford University Press 1 Plassen Verlag 1 Rheinisch-Westfälische Technische Hochschule Aachen 1 S. Fischer Verlag 1 Springer-Verlag GmbH 1 Stiftung Wissenschaft und Politik 1 ToKnowPress 1 Universität <Innsbruck> 1
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Published in...
All
International journal of internet marketing and advertising : IJIMA 24 Journal of business research : JBR 20 Online Information Review 20 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 14 Journal of Research in Interactive Marketing 11 Journal of retailing and consumer services 11 MPRA Paper 11 Strategic Direction 11 CESifo working papers 10 Business Horizons 9 International journal of business information systems : IJBIS 9 Journal of promotion management : innovations in planning and applied research 9 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 8 International Journal of Public Administration in the Digital Age (IJPADA) 8 International journal of hospitality management 8 Journal of marketing communications 8 Management Dynamics in the Knowledge Economy Journal 8 The journal of product & brand management 8 Business horizons 7 CESifo Working Paper 7 International journal of e-business research : an official publication of the Information Resources Management Association 7 International journal of electronic marketing and retailing : IJEMR 7 International journal of sport management and marketing : IJSMM 7 Journal of Product & Brand Management 7 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 7 Journal of promotion management : JPM 7 EERI Research Paper Series 6 International journal of technology marketing : IJTMkt 6 Marketing intelligence & planning 6 Telecommunications policy : the international journal of digital economy, data sciences and new media 6 Cogent Business & Management 5 Cogent business & management 5 Electronic commerce research 5 Global business review 5 International Journal of E-Politics (IJEP) 5 International Journal of Research in Business and Social Science : IJRBS 5 International Journal of Virtual Communities and Social Networking (IJVCSN) 5 International journal of business and globalisation : IJBG 5 Journal of hospitality marketing & management 5 Marketing Intelligence & Planning 5
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Source
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ECONIS (ZBW) 861 Other ZBW resources 180 RePEc 137 EconStor 91 USB Cologne (EcoSocSci) 34 BASE 17 USB Cologne (business full texts) 1
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Showing 1 - 10 of 1,321
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Digitale Werbung in der Post-Cookie-Ära : Gezielte Kampagnenplanung entlang der Customer Journey
Schwarz-Musch, Alexander; Tauchhammer, Alexander; … - 2024
Digitale Werbung nach dem Wegfall von Third-Party-Cookies -- Prozess zur Kampagnenplanung und umsetzung -- Personas und Customer Journey : Entwicklung einer„Minimum Viable Persona“ und von Kampagnengruppen entlang der Customer Journey -- Social-Media-Werbung : Vorgehensweise Erfolgsmessung,-...
Persistent link: https://www.econbiz.de/10014505151
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Facebook, the EU and Russia's war: Challenges of moderating authoritarian news
Kling, Julia; Poliakoff, Serge - In: Internet Policy Review 14 (2025) 3, pp. 1-38
's full-scale invasion of Ukraine on Russia's Russian-language news ecosystem on Facebook, which, as of June 2025, mostly …, encompassing 646,230 unique posts from 2,791 public Facebook spaces, it focuses on the distribution of Russia's top 72 Russian … Russian state propaganda visibility on Facebook. The study highlights the complexities of platform governance, specifically …
Persistent link: https://www.econbiz.de/10015482403
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Facebook, the EU and Russia's war : challenges of moderating authoritarian news
Kling, Julia; Poliakoff, Serge - In: Internet policy review : journal on internet regulation 14 (2025) 3, pp. 1-38
's full-scale invasion of Ukraine on Russia's Russian-language news ecosystem on Facebook, which, as of June 2025, mostly …, encompassing 646,230 unique posts from 2,791 public Facebook spaces, it focuses on the distribution of Russia's top 72 Russian … Russian state propaganda visibility on Facebook. The study highlights the complexities of platform governance, specifically …
Persistent link: https://www.econbiz.de/10015467632
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The gender gap in preferences : evidence from 45,397 Facebook interests
Cuevas, Ángel; Cuevas, Rubén; Desmet, Klaus; … - In: Journal of economic behavior & organization 238 (2025), pp. 1-25
Persistent link: https://www.econbiz.de/10015472783
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Social media campaigning and voter behavior-evidence for the German federal election 2021
Aziz, Abeer Ibtisam; Bischoff, Ivo - In: European journal of political economy 87 (2025), pp. 1-18
Persistent link: https://www.econbiz.de/10015422816
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Social media campaigning and voter behavior-evidence for the German federal election 2021
Aziz, Abeer Ibtisam; Bischoff, Ivo - In: European journal of political economy 88 (2025), pp. 1-18
Persistent link: https://www.econbiz.de/10015423226
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Enforcing private regulation in the platform economy
Casarosa, Federica (ed.); Grochowski, Mateusz (ed.) - 2025
-Plattformen wie Facebook und Amazon. Diese fungieren als außerstaatliche Regelsetzer. Die Beiträge untersuchen die verschiedenen …
Persistent link: https://www.econbiz.de/10015199245
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Debunking "fake news" on social media : immediate and short-term effects of fact-checking and media literacy interventions
Berger, Lara Marie; Kerkhof, Anna; Mindl, Felix; … - In: Journal of public economics 245 (2025), pp. 1-24
Persistent link: https://www.econbiz.de/10015562590
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Are mobile phones predominant in dual-frame computer assisted telephone interviewing surveys?
Vicente, Paula - In: International journal of market research 67 (2025) 1, pp. 96-111
Persistent link: https://www.econbiz.de/10015562803
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Fact-checking and misinformation : evidence from the market leader
Cagé, Julia; Gallo, Nathan; Hengel, Moritz; Henry, Emeric - 2025 - First version: June 2023. This version: November 2025
Agence France Presse (AFP), the world’s largest fact-checking organization and a partner of Facebook’s Third-Party Fact … post level (within fact-checked stories), we show that fact-checking reduces the circulation of misinformation on Facebook …
Persistent link: https://www.econbiz.de/10015554406
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