//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Facebook"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Facebook
846
Social Web
697
Social web
697
Online-Marketing
480
Internet marketing
477
Consumer behaviour
241
Konsumentenverhalten
241
social media
154
Brand management
138
Markenführung
138
Soziales Netzwerk
131
Social media
122
Relationship marketing
121
Viral marketing
117
Virales Marketing
117
Social network
114
Facebook, Inc.
96
Brand image
95
Markenimage
95
Twitter
95
Advertising effects
87
Werbewirkung
87
Social Media
61
Advertising
56
Werbung
56
Internet
49
Marketing management
47
Marketingmanagement
47
social networks
46
USA
43
United States
42
Electronic Commerce
41
Öffentlichkeitsarbeit
40
Brand
39
E-commerce
39
Public relations
39
social capital
39
Data protection
37
Datenschutz
36
more ...
less ...
Online availability
All
Undetermined
89
Free
6
Type of publication
All
Article
116
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
112
Aufsatz in Zeitschrift
112
Aufsatz im Buch
4
Book section
4
Conference paper
4
Konferenzbeitrag
4
Aufsatzsammlung
1
Guidebook
1
Hochschulschrift
1
Lehrbuch
1
Ratgeber
1
more ...
less ...
Language
All
English
119
German
2
Author
All
Abedin, Babak
2
Alavi, Shirin
2
Aljuhmani, Hasan Yousef
2
Annamalai, Balamurugan
2
Azar, Salim L.
2
Bayram, Pelin
2
Benmiled-Cherif, Héla
2
Elrehail, Hamzah
2
Machado, Joana César
2
Pervan, Simon J.
2
Reynolds, Dennis
2
Samarah, Tariq
2
Speece, Mark
2
Su, Na
2
Suri, P. K.
2
Tiruwa, Anurag
2
Vacas-de-Carvalho, Leonor
2
Varshney, Sanjeev
2
Yadav, Rajan
2
Abdelmaaboud, Abdelhamid K.
1
Abosag, Ibrahim
1
Abuljadail, Mohammad
1
Achen, Rebecca M.
1
Adeola, Ogechi
1
Adomavicius, Gediminas
1
Agrawal, Anand
1
Ahuja, Vandana
1
Akrout, Houcine
1
Ali, Mohamed Ahmed
1
Almubarak, Alanoud F.
1
Anagnostopoulos, Christos
1
André, Ana Raquel
1
Andy-Wali, Hope Adanne
1
Antoniadis, Ioannis
1
Arroyo, Pilar
1
Assimakopoulos, Costas
1
Aydin, Gökhan
1
Azhaguraja, N.
1
Baccarella, Christian V.
1
Bacon, Scott D.
1
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
6
Journal of retailing and consumer services
6
The journal of product & brand management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Business horizons
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of technology marketing : IJTMkt
3
European management journal
2
Global business & economics review
2
International journal of business environment : IJBE
2
International journal of hospitality management
2
International journal of management practice : IJMP
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Service business
2
Springer eBook Collection
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business research quarterly : BRQ
1
CES working papers
1
Cogent business & management
1
Copernican Journal of Finance & Accounting : CJF&A
1
Electronic markets : the international journal on networked business
1
EuroMed journal of business
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
European journal of operational research : EJOR
1
Global business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International Journal of Research in Business and Social Science : IJRBS
1
International journal of accounting and information management
1
International journal of business and globalisation : IJBG
1
more ...
less ...
Source
All
ECONIS (ZBW)
121
Showing
1
-
10
of
121
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Users' engagement in banking activities on social media : a study with reference to
facebook
Mani, R.
;
Thiyagarajan, S.
;
Azhaguraja, N.
;
Janakiraman, S.
- In:
Copernican Journal of Finance & Accounting : CJF&A
11
(
2022
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10013479538
Saved in:
2
Netflix's community relationship management : an analysis of its
Facebook
-USA page
Hendrikx, Alana
;
Castro, Deborah
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10013327937
Saved in:
3
Engagement and reactions of brand posts on brand fan pages in
Facebook
: an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
4
How relationship quality drives knowledge sharing on
Facebook
brand pages
Siriluck Rotchanakitumnuai
;
Speece, Mark
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 276-295
Persistent link: https://www.econbiz.de/10014321472
Saved in:
5
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
6
Understanding social influence in
Facebook
fundraising : relationship strength, immediacy of needs, and number of donations
Xue, Fei
;
Zhou, Lijie
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014438976
Saved in:
7
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
8
This ad's for you : how personalized SNS advertisements affect the consumer-brand relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
9
Reframing online brand community management : consumer conflicts, their consequences and moderation
Dineva, Denitsa
;
Daunt, Kate L.
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2653-2682
Persistent link: https://www.econbiz.de/10014448573
Saved in:
10
The effect of interactivity of brands' marketing activities on
Facebook
fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->