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~type_genre:"Aufsatz im Buch"
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Social Web
29
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29
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18
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13
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8
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
2
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
2
Handbook of social media management : value chain and business models in changing media markets
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Application of operations research (OR) in disaster relief operations (DRO), part I and part II
1
Approaches to managing organizational diversity and innovation
1
Business in Africa in the era of digital technology : essays in honour of Professor William K. Darley
1
Comparative analysis of trade and finance in emerging economies
1
Corporate social responsibility in the digital age
1
Digital Business in Africa : Social Media and Related Technologies
1
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
1
Ethics in marketing : international cases and perspectives
1
Explorations in critical studies of advertising
1
Global strategy in the service industries : dynamics, analysis, growth
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbook of research on applied AI for international business and marketing applications
1
Handbook of research on integrating social media into strategic marketing
1
Interdisciplinary management research XVI ; 1
1
Managerial issues in finance and banking : a strategic approach to competitiveness
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
1
Social-Media-Handbuch : Theorien, Methoden, Modelle
1
Strategic customer relationship management in the age of social media
1
Strategic system assurance and business analytics
1
Strategic uses of social media for improved customer retention
1
Technology mediated service encounters
1
The value and use of accumulating social capital: new insights from social media networks
1
Transforming organizations through flexible systems management
1
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
1
Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
1
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ECONIS (ZBW)
35
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1
The impact of social capital and time spent on
Facebook
on social recognition and attachment
Ladwein, Richard
;
Mimoun, Mohamed Slim Ben
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 180-192)
.
2021
Persistent link: https://www.econbiz.de/10012816051
Saved in:
2
Reinforcement learning in social media marketing
Eklund, Patrik
- In:
Handbook of research on applied AI for international …
,
(pp. 30-48)
.
2021
Persistent link: https://www.econbiz.de/10012303423
Saved in:
3
Personality traits as determinants of
facebook
behavior : study of Indian GEN-Z
Banerjee, Sudatta
;
Alok, Swati
;
Mahapatra, Mousumi Singha
; …
- In:
Comparative analysis of trade and finance in emerging …
,
(pp. 67-83)
.
2023
Persistent link: https://www.econbiz.de/10014316875
Saved in:
4
The examination of social and service relational aspects on customers' retention
Ramadan, Zahy
;
Farah, Maya F.
;
Bekdache, Salwa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-79)
.
2023
Persistent link: https://www.econbiz.de/10014289840
Saved in:
5
Social media-driven consumer-brand interactions in Mexico : healthy food brands versus indulgent food brands
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 121-145)
.
2022
Persistent link: https://www.econbiz.de/10013274622
Saved in:
6
Influence of
Facebook
usage on organisational performance in Ghana : the pivotal role of social capital and salesperson extra-role behaviour
Mensah, Kobby
;
Narteh, Bedman
;
Hinson, Robert
;
Kosiba, …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 67-95)
.
2022
Persistent link: https://www.econbiz.de/10013282690
Saved in:
7
Influence of electronic word of mouth on purchase intention : case of
Facebook
groups dedicated to purchases on foreign websites
Ezzahi, Issam
;
Jazi, Salima
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 145-194)
.
2022
Persistent link: https://www.econbiz.de/10013338068
Saved in:
8
Designing
Facebook
publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
9
Social media and economic development : the role of Instagram in developing countries
Adekunle, Bamidele
;
Kajumba, Christine
- In:
Business in Africa in the era of digital technology : …
,
(pp. 85-99)
.
2021
Persistent link: https://www.econbiz.de/10012612723
Saved in:
10
Facebook
in the developed and developing world
Schulte, Eva Marie D.
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 170-187)
.
2017
Persistent link: https://www.econbiz.de/10011609815
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