Konzeptionelle Grundlagen des Marketing -- Käuferverhaltens- und Marketingforschung -- Informationsgrundlagen des Marketing -- Marketingziele -- Marketingstrategien -- Marketing-Mix -- Marketingorganisation und -implementierung -- Marketingcontrolling.

List of Exhibits Acknowledgements Abbreviations Introduction PART I: Financial Planning and Working capital management 1 Monark Building Materials: Estimating Working Capital Fund Requirements 2 Amber Enterprises: Working Capital Assessment for Seasonal Business 3 ValueBuy Retail: Working...

Teil I – Einführung, Rahmenbedingungen und aktueller Status zum B2B-Marketing -- Teil II – Praktische Konzepte und Methoden des B2B-Marketings -- Teil III – Fallstudien und angewandte Forschung im B2B-Marketing.

Sustainable Energy Access for Sustainable Communities – Introduction by a Social Scientist -- Local Dimensions of Sustainable Energy Governance: Case Study -- Can Municipalities Lead the Energy Transition? On Available Policy, Competences and Requirements for Action -- Local Action for Energy...

Introduction -- Research Localities and Research Methodology -- Locality, Power and Career Opportunity -- City Connectivity, Mobility and Translocality -- Workplace, Culture and Career Mobility: Gender Dynamics in Banks -- Work and Family: Cooperation and Resistance -- Conclusions: Gender,...

Introduction -- Research Localities and Research Methodology -- Locality, Power and Career Opportunity -- City Connectivity, Mobility and Translocality -- Workplace, Culture and Career Mobility: Gender Dynamics in Banks -- Work and Family: Cooperation and Resistance -- Conclusions: Gender,...

1. Introduction - State-State Relations and New State-Business Relations: China in Malaysia -- 2. State-Business Relations – Multinational SOEs, GLCs, and SMEs -- 3. Chinese Investment Case Studies from Malaysia -- 4. Analysing Chinese Investment Case Studies from Malaysia -- 5. Conclusion.