Brundin, Ethel; Kjellander, Björn - Internationella Handelshögskolan, Högskolan i Jönköping - 2010
This paper takes an interest in the past, as depicted by family business owners, and how it is reflected in the … governance of the firm. The purpose of this paper is to explore how family business owners express and perceive their family … business story and the implications for the strategy formation of the firm. Through the storytelling from 20 cases, we conclude …