Khlyupina, Veronika A.; Golovanova, Svetlana; Ribeiro, … - In: Russian journal of economics 11 (2025) 3, pp. 331-348
Broadcast TV is a well-known example of a two-sided platform where cross network effects on the viewer and advertising sides interact. Like many platforms, it is advertiser-financed. While the literature shows that viewers dislike advertising, we explore a unique data set and distinguish between...