Sharma, Akhilesh; Mohan, Arvind; Johri, Amar; Asif, Mohammad - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-9
(FinTech) as a critical path and through this integration, trade-offs between resource use and profitability may be lessened … influencing adoption of fintech by farmers. This study understands the relationship between Social Influence (SI), Performance … Expectancy (PE), Convenience (C), Behavioural Intention to adopt agricultural fintech products and services (BIAFPS) and Actual …