Parnell, John A.; Troilo, Michael L.; Dobbelstein, Thomas - In: South African journal of business management 55 (2024) 1, pp. 1-11
NMS) impact firm performance in South Africa. Design/methodology/approach: We used the Prolific platform to gather survey … firm performance, but cost leadership and political NMS do not. Practical implications: Managers should emphasise … directly linking firm size to strategic choices and by analysing the effects of different types of MS and NMS on firm …