Mousa, Musaab; Nosratabadi, Saeed; Sági, Judit; … - In: Journal of open innovation : technology, market, and … 7 (2021) 1/64, pp. 1-17
study aims to test the impact of marketing investment on firm value and systematic risk. To do so, data related to four … measure firm value and systematic risk, respectively. Since a firm's ownership concentration is a determinant factor in firm … and firm value and systematic risk. The findings of the study, using panel data regression, indicate that increasing …