Reductions in the consumption of livestock products in Western diets are considered necessary to mitigate some of animal productions' impacts on human health, animal welfare and the environment. Whilst several alternative protein products are on the market or being developed, the motivations for...

Promoting food products is a tough challenge in a competitive market. Promoting meat products is even more so in a society in which opinions are divided between those who support vegetarian or vegan diets and those who still believe in the nutritional benefits of meat. The present study is an...

Excess meat production and overconsumption have raised concerns worldwide about meat's potential negative environmental and climate impacts. Reducing these impacts requires behavioural changes among meat consumers as well as an understanding of consumers' stage of change on their meat reduction...