Search Results - subject:"Fluency"

Chatbots on the frontline : the imperative shift from a "one-size-fits-all" strategy through conversational cues and dialogue designs

Shams, Ghazal; Kim, Kawon Kathy - In: Journal of hospitality & tourism research : JHTR ; the … 50 (2026) 1, pp. 5-19

Persistent link: https://www.econbiz.de/10015604081

The future of work : understanding the effectiveness of collaboration between human and digital employees in service

Le, Khanh Bao Quang; Sajtos, Laszlo; Kunz, Werner H.; … - In: Journal of service research 28 (2025) 1, pp. 186-205

Persistent link: https://www.econbiz.de/10015386519

Location matters when advertising sustainable products : influences of conceptual metaphor and anthropomorphism

Shirai, Miyuri - In: International journal of consumer studies 49 (2025) 2, pp. 1-15

Persistent link: https://www.econbiz.de/10015333860

Exploring the nexus of robotic advisory, digital fluency, and financial literacy in the future investment landscape : a systematic review

Pattnaik, Sonali; Hota, Sweta Leena - In: Folia Oeconomica Stetinensia 25 (2025) 1, pp. 240-258

relationships between financial literacy, robo-advisory services, and digital fluency. These relationships are essential for … systematic review methodology to investigate the interplay between robotic advisory, digital fluency, and financial literacy … the expanding robo-advisory services industry, especially in light of digital fluency and financial literacy. Although …

Persistent link: https://www.econbiz.de/10015492638

Emoji are not all created equal : the effects of emoji variations on brand attitudes, product quality expectations and trial intentions

Deng, Qi; McShane, Lindsay - In: International journal of consumer studies 49 (2025) 4, pp. 1-18

Persistent link: https://www.econbiz.de/10015456296

The effectiveness of immersive media in promoting consumer products : augmented vs. virtual reality

Wu, Jin-Feng; Zhang, Zhen; Wu, Yinglu; Tang, Xin-Jie - In: Journal of retailing and consumer services 86 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015441888

Lost in translation? : how multilingual packaging influences product evaluations by impeding consumers' processing fluency

Hüttl-Maack, Verena; Munz, Rafael - In: Journal of retailing 101 (2025) 1, pp. 68-85

Persistent link: https://www.econbiz.de/10015396549

Risk of desirable user experiences : insights from those who create, facilitate and accept mobile payments

Mahler, Martin; Murphy, Andrew - In: Electronic commerce research 25 (2025) 5, pp. 3927-3948

Persistent link: https://www.econbiz.de/10015595490

How awe in marketing communications decreases consumer preferences for limited edition products

Senyuz, Aysu; Hasford, Jonathan; Wang, Ze - In: Journal of marketing research 62 (2025) 5, pp. 818-836

Persistent link: https://www.econbiz.de/10015596984

How comprehension and imagery fluency influence Gen Z customers' attitudes toward advertisements and purchase intentions : the mediating role of narrative transportation

Dinh, Thi Le Trinh; Le, Nguyen Phuong Uyen - In: Journal for international business and entrepreneurship … 17 (2025) 4, pp. 563-582

Persistent link: https://www.econbiz.de/10015640295