Mohd Hizam Hanafiah; Mohd Faizal Abdul Ghani; Rosmah Mat Isa - In: Administrative Sciences : open access journal 13 (2023) 1, pp. 1-16
franchise system's success in Malaysia were discovered using a focus group method by inviting franchisors and franchisees who … Association (MFA), together with academicians, were also invited as a part of the focus group discussion. The findings show that …