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Search: subject:"Format transfer"
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Einzelhandel
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Format transfer
3
Retail trade
3
Betriebsform
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Comparison
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Deutschland
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Germany
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International retailing
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Retail brand equity
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Retail format
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Australien
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Brand image
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Brand management
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Consumer behaviour
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Format Transfer
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International Retailing
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Intra- and Inter-format Competition
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Konsumentenverhalten
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Local Positioning
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Loyalty
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Markenführung
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Markenimage
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Retail Brand Equity
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Warehouse membership club (WMC)
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Swoboda, Bernhard
3
Dabija, Dan Cristian
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Berg, Bettina
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Dabija, Dan-Cristian
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Huddleston, Patricia
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Li, Jie
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Minahan, Stella
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International Marketing Review
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International marketing review
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Journal of retailing and consumer services
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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1
International retail
format
transfer
: a comparison study of Australian and U.S. warehouse club members
Li, Jie
;
Huddleston, Patricia
;
Minahan, Stella
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012433717
Saved in:
2
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
3
International transfer and perception of retail formats : A comparison study in Germany and Romania
Swoboda, Bernhard
;
Berg, Bettina
;
Dabija, Dan-Cristian
- In:
International Marketing Review
31
(
2014
)
2
,
pp. 155-180
preference of Western European retailers to expand into Eastern European countries. The paper concludes that
format
transfer
and …
Persistent link: https://www.econbiz.de/10014828514
Saved in:
4
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
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