Virtual Reality (VR) holds immense potential to revolutionize the tourism industry by transforming how destinations are marketed and experienced. Research consistently emphasizes VR's ability to enhance and enrich tourist experiences, offering new dimensions of engagement. However, despite its...

Purpose This research aims to explore the intricate dynamics influencing the adoption of AI-driven smart tourism technologies within the specific context of the United Arab Emirates. It seeks to address the following key questions: How do ethical AI practices and personalization impact tourist...

This study explores the influence of metaverse experiences and social interaction on tourists' engagement and satisfaction in virtual tourism environments. In the digital era, the metaverse provides an immersive, interactive platform for tourism, allowing users to experience destinations...

This policy brief summarises key findings from the project Hidden Barriers to Conservation-Addressing Social Acceptability to Enhance Effective Management in the Galapagos Marine Reserve, conducted by Heriot-Watt University with the support of The Rufford Foundation, in collaboration with the...