"This book is a pivotal reference source for the latest scholarly perspectives on the interdisciplinary use of fuzzy logic theory, focusing on the application of sets and matrices by highlighting theoretical framework and empirical research findings"--Provided by publisher.

Preface -- Credibility Theory -- Credibilistic Programming -- Mathematical Programming -- Expected Value Model -- Chance-Constrained Programming -- Entropy Maximization Model -- Cross-Entropy Minimization Model -- Regret Minimization Model

1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for television audiences / José-Domingo Mora -- 4. Using...

This is the first monograph on fuzzy portfolio optimization. By using fuzzy mathematical approaches, quantitative analysis, qualitative analysis, the experts' knowledge and the investors' subjective opinions can be better integrated into portfolio selection models. The contents of this book...