Professional sport teams and leagues rely heavily on gate receipts and season ticket revenue. Additionally, live game day attendance is seen to be an important means for fans to 'connect' with their club and 'consume' the game-day leisure experience. For sports marketers, the determinants of...

Professional and collegiate sports face an ever increasing challenge from competition for sport fansÕ attention and dollars as available alternatives proliferate. Teams are looking for new ways to make games more attractive in order to fill their seats. While true to some degree for all sports,...

Professional and collegiate sports face an ever increasing challenge from competition for sport fans’ attention and dollars as available alternatives proliferate. Teams are looking for new ways to make games more attractive in order to fill their seats. While true to some degree for all...