This paper provides an overview of research at the inception stage of a PhD design research project. It describes an initial pilot study and its outcomes as a practical means of determining the direction and emphasis of the research. The paper will make reference to an ongoing literature review...

More and more businesses appear to be adopting the societal (or sustainable) marketing concept as their business philosophy. This is an attempt to increase their competitiveness and promote their attitude of considering consumers' wants at the same time as meeting society's long term interests....

Designers and engineers seem finally to be awakening to the challenge that sustainable development has given. Educators and students alike are keenly aware of the need to become more effective in the training and practice of their specific disciplines with respect to sustainability. \noindent In...