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  • Search: subject:"Generative AI"
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Year of publication
Subject
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Artificial intelligence 233 Generative AI 226 Künstliche Intelligenz 222 generative AI 128 ChatGPT 93 Generative artificial intelligence 56 Generative künstliche Intelligenz 53 artificial intelligence 45 Consumer behaviour 39 Konsumentenverhalten 39 Innovation 29 large language models 27 Large language models 22 Marketing 20 Technischer Fortschritt 19 Technological change 19 Theorie 19 Theory 19 Digitalisierung 18 Digitization 18 GenAI 17 Social Web 17 Social web 17 Ethics 16 Experiment 16 Generationengerechtigkeit 15 Innovation management 15 Innovationsmanagement 15 Intergenerational equity 15 Risikomanagement 15 Creativity 14 Risk management 14 Ethik 13 Kreativität 13 Large Language Models 13 Wissensmanagement 13 Automation 12 AI 11 Automatisierung 11 Beziehungsmarketing 11
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Online availability
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Free 230 Undetermined 200 CC license 25
Type of publication
All
Article 297 Book / Working Paper 142
Type of publication (narrower categories)
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Article in journal 248 Aufsatz in Zeitschrift 248 Working Paper 93 Graue Literatur 89 Non-commercial literature 89 Arbeitspapier 77 Article 26 Aufsatz im Buch 15 Book section 15 Aufsatzsammlung 11 research-article 4 viewpoint 3 Conference Paper 2 Conference paper 2 Konferenzbeitrag 2 Konferenzschrift 2 Forschungsbericht 1 Hochschulschrift 1 Ratgeber 1 Research Report 1 conceptual-paper 1
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Language
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English 423 German 15 French 1
Author
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Chen, Xi 9 An, Ruopeng 8 Fan, Xiaojing 8 Si, Yafei 8 Zu, Jiaqi 8 De Freitas, Julian 7 Puntoni, Stefano 7 Gambacorta, Leonardo 6 Campbell, Colin L. 5 Demirci, Ozge 5 Hannane, Jonas 5 Hartmann, Jochen 5 Lakhani, Karim R. 5 Ritala, Paavo 5 Ruokonen, Mika 5 Zhang, Han 5 Zhu, Xinrong 5 Bateman, Hazel 4 Chen, Gang 4 Fan, Hongbin 4 Ferraro, Carla 4 Gong, Sen 4 Gong, Shaoqing 4 Grewal, Dhruv 4 Guha, Abhijit 4 Kim, Jungkeun 4 Li, Bingqin 4 Mao, Limin 4 Meng, Yurun 4 Miao, Yudong 4 Sands, Sean 4 Schmitt, Bernd 4 Shreeti, Vatsala 4 Wang, Xi 4 Zhou, Zhongliang 4 Ameen, Nisreen 3 Benlian, Alexander 3 Blueher, Georg 3 Deming, David J. 3 Demsar, Vlad 3
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Institution
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National Bureau of Economic Research 10 Weltwirtschaftsforum 3 LinkedIn Germany GmbH 1 NeuroIS Retreat <15., 2023, Wien> 1 NeuroIS Retreat <16., 2024, Wien> 1
Published in...
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Working papers / Harvard Business School, Division of Research 13 Business horizons 11 International journal of hospitality management 10 NBER working paper series 10 Journal of business research : JBR 8 Psychology & marketing 8 Technovation : an international journal of technical innovation and entrepreneurship 8 CESifo working papers 6 Journal of management information systems : JMIS 6 Journal of public policy & marketing 6 Journal of retailing and consumer services 6 Business & Information Systems Engineering 5 CESifo Working Paper 5 Generative AI for transformational management 5 The journal of business strategy 5 Working paper 5 Administrative Sciences : open access journal 4 Business & information systems engineering 4 Discussion paper series / IZA 4 Discussion papers / CEPR 4 Finance research letters 4 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 4 Journal of the Academy of Marketing Science 4 HMD Praxis der Wirtschaftsinformatik 3 Human resource development international : HRDI 3 IZA Discussion Papers 3 International journal of consumer studies 3 Journal of applied behavioral science 3 Journal of consumer research : JCR ; an interdisciplinary journal 3 Journal of digital banking 3 Journal of economic behavior & organization 3 South Asian journal of management : SAJM 3 Tourism management : research, policies, practice 3 Working papers / Bank for International Settlements 3 24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024 2 Administrative Sciences 2 Bruegel Working Paper 2 Central European Management Journal 2 Critical perspectives on accounting : an international journal for social and organizational accountability 2 Discussion paper 2
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Source
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ECONIS (ZBW) 386 EconStor 45 Other ZBW resources 8
Showing 61 - 70 of 439
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Value creation opportunities of generative AI : a case study
Sake, Alexander - In: Junior management science 10 (2025) 3, pp. 631-656
The transformative potential of Generative AI promises novel capabilities within business environments. This study … examines the value creation potential of Generative AI within a large multinational corporation. A single case study approach … projects. This thesis proposes a novel framework for Generative AI adoption, emphasizing the distinctive exploration phase made …
Persistent link: https://www.econbiz.de/10015453362
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Value creation opportunities of generative AI: A case study
Sake, Alexander - In: Junior Management Science (JUMS) 10 (2025) 3, pp. 631-656
The transformative potential of Generative AI promises novel capabilities within business environments. This study … examines the value creation potential of Generative AI within a large multinational corporation. A single case study approach … projects. This thesis proposes a novel framework for Generative AI adoption, emphasizing the distinctive exploration phase made …
Persistent link: https://www.econbiz.de/10015458433
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Pre-AI sorting, post-AI inequality : generative AI and the gender wage gap
Gardberg, Malin; Heyman, Fredrik; Olsson, Martin; Tåg, … - 2025
generative AI and its potential implications for the gender wage gap. Using Swedish administrative data, we find that women are … overrepresented in occupations predicted to be more affected by generative AI. Simulations based on deviations from the 2021 … occupational and wage distribution - incorporating predicted AI exposure and task complementarity - show that generative AI can …
Persistent link: https://www.econbiz.de/10015462910
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How do individuals interact with an AI advisor in strategic reasoning? : an experimental study in beauty contest
Cagno, Daniela di; Lin, Lihui - In: Journal of economic behavior & organization 237 (2025), pp. 1-16
Persistent link: https://www.econbiz.de/10015471169
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Gender parity in the intelligent age
Weltwirtschaftsforum; LinkedIn Germany GmbH - 2025
Persistent link: https://www.econbiz.de/10015458666
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Winners and losers of generative AI : early evidence of shifts in freelancer demand
Teutloff, Ole; Einsiedler, Johanna; Kässi, Otto; … - In: Journal of economic behavior & organization 235 (2025), pp. 1-19
Persistent link: https://www.econbiz.de/10015467821
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Generative AI in accounting education : evaluating ChatGPT's role in assessment and skill development
Tharapos, Meredith; Lau, Kwok Hung; Peszynski, Konrad; … - In: Accounting and finance 65 (2025) 3, pp. 3231-3244
Persistent link: https://www.econbiz.de/10015468010
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Market research and knowledge using Generative AI : the power of Large Language Models
Estevez, Macarena; Ballestar, Maria Teresa; Sainz, Jorge - In: Journal of innovation & knowledge : JIK 10 (2025) 5, pp. 1-19
Generative artificial intelligence (GAI) is rapidly transforming the marketing industry with its capabilities in data analysis, personalisation, strategic optimisation, and content generation, providing powerful tools for businesses aiming to establish or maintain a strong brand position. This...
Persistent link: https://www.econbiz.de/10015472277
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Quality, safety, and disparities of AI chatbots in managing chronic diseases : experimental evidence
Si, Yafei; Meng, Yurun; Chen, Xi; An, Ruopeng; Mao, Limin; … - 2025
The rapid development of AI solutions reveals opportunities to address the underdiagnosis and poor management of chronic conditions in developing settings. Using the method of simulated patients and experimental designs, we evaluate the quality, safety, and disparity of medical consultation with...
Persistent link: https://www.econbiz.de/10015455137
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Gen AI risks for businesses : exploring the role for insurance
Jia, Ruo; Eling, Martin; Wang, Tianyang - 2025
Persistent link: https://www.econbiz.de/10015472456
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