Search Results - subject:"Generative AI"

Generative AI Tools zur Prognose von Leitzins-Entscheidungen: eine Fallstudie am Beispiel der Leitzinsentscheidungen der Federal Reserve

Daube, Carl Heinz; Krivenkov, Vladislav - 2024

Dieses Working Paper untersucht den Einsatz von Generative AI Anwendungen zur Prognose von Leitzinsentscheidungen der …This working paper investigates the use of generative AI applications for predicting interest rate decisions by the …

Persistent link: https://www.econbiz.de/10014525533

Success factors and development areas for the implementation of Generative AI in companies

Meyer, Julian Anton - In: Junior Management Science (JUMS) 10 (2025) 1, pp. 1-23

in economic contexts and for businesses. These Generative AI (GenAI) models are believed to have the potential to … leveraging this Generative AI technology to their advantage, positioning themselves successfully at the forefront of AI. The … adoption of Generative AI proves to be neither straightforward nor simple for companies and is associated with various …

Persistent link: https://www.econbiz.de/10015333492

Using Large Language Models for Financial Advice

Fieberg, Christian; Hornuf, Lars; Meiler, Maximilian; … - 2025

We study whether large language models (LLMs) can generate suitable financial advice and which LLM features are associated with higher-quality advice. To this end, we elicit portfolio recommendations from 32 LLMs for 64 investor profiles, which differ in their risk preferences, home country,...

Persistent link: https://www.econbiz.de/10015339408

AI in marketing education: Capabilities required of marketers today

Weege, Maria; Zweigle, Tanja - 2025

This research explores the transformative impact of Artificial Intelligence (AI) on marketing education. The study emphasizes the necessity for marketing students to acquire skills that enable them to effectively utilize AI throughout the marketing management process. By synthesizing insights...

Persistent link: https://www.econbiz.de/10015402357

Inter-Organisational Collaboration Networks in The Introduction Phase of Generative AI

Isada, Fumihiko - In: ENTRENOVA - ENTerprise REsearch InNOVAtion 10 (2025) 1, pp. 481-488

to generative AI (Artificial Intelligence), which has spread rapidly in recent years, and empirically clarifies the key … GPT4 in March 2023, which triggered the rapid expansion of the actual use of generative AI in companies, etc., was … network analysis. The conclusion: The development and utilisation of generative AI is increasingly forming a business …

Persistent link: https://www.econbiz.de/10015403946

Exploring the scope of generative AI in literature review development

Schryen, Guido; Marrone, Mauricio; Yang, Jiaqi - In: Electronic Markets 35 (2025) 1

generative AI (GenAI) tools which can enhance written communication and foster innovation via knowledge development. This study …

Persistent link: https://www.econbiz.de/10015409302

Generative AI’s Impact on Student Achievement and Implications for Worker Productivity

Hausman, Naomi; Rigbi, Oren; Weisburd, Sarit - 2025

future workers. Using student-course data from a top Israeli university, we examine the impact of generative AI tools on …

Persistent link: https://www.econbiz.de/10015409736

Technology-enabled learning for green and sustainable entrepreneurship education

Cocu, Adina; Pecheanu, Emilia; Susnea, Ioan; Dingli, … - In: Administrative Sciences 15 (2025) 2, pp. 1-32

(1) Background and objectives: Global crises such as climate change, pandemics, and resource depletion present unprecedented challenges that require coordinated and innovative responses. This study advocates for a bottom-up strategy by proposing and developing tools that empower individuals and...

Persistent link: https://www.econbiz.de/10015424483

Understanding Trust in AI as an Information Source: Cross-Country Evidence

Hazra, Sanchaita; Serra-Garcia, Marta - 2025

LLMs are emerging as information sources that influence organizational knowledge, though trust in them varies. This paper combines data from a large-scale experiment and the World Values Survey (WVS) to examine the determinants of trust in LLMs. The experiment measures trust in LLM-generated...

Persistent link: https://www.econbiz.de/10015434626

ChatGPT and Beyond: Exploring the Responsible Use of Generative AI in the Workplace

Söllner, Matthias; Arnold, Thomas; Benlian, Alexander; … - In: Business & Information Systems Engineering 67 (2025) 2, pp. 289-303

Persistent link: https://www.econbiz.de/10015438905