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  • Search: subject:"Generative AI"
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Year of publication
Subject
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Generative AI 285 Artificial intelligence 281 Künstliche Intelligenz 268 generative AI 163 ChatGPT 105 Generative artificial intelligence 75 Generative künstliche Intelligenz 72 artificial intelligence 53 Consumer behaviour 51 Konsumentenverhalten 51 Innovation 42 large language models 31 Technischer Fortschritt 29 Technological change 29 Theorie 27 Theory 27 Digitalisierung 26 Digitization 26 Innovation management 26 Innovationsmanagement 25 Large language models 25 Experiment 22 Marketing 21 GenAI 19 Innovation adoption 18 Innovationsakzeptanz 18 Social Web 18 Social web 18 Creativity 17 Ethics 17 Beziehungsmarketing 16 Generationengerechtigkeit 16 Innovation diffusion 16 Innovationsdiffusion 16 Intergenerational equity 16 Kreativität 16 Machine learning 16 Relationship marketing 16 Risikomanagement 16 AI 15
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Online availability
All
Free 289 Undetermined 260 CC license 35
Type of publication
All
Article 363 Book / Working Paper 196 Journal 1
Type of publication (narrower categories)
All
Article in journal 294 Aufsatz in Zeitschrift 294 Working Paper 127 Graue Literatur 122 Non-commercial literature 122 Arbeitspapier 104 Article 35 Aufsatz im Buch 26 Book section 26 Aufsatzsammlung 16 Conference paper 6 Konferenzbeitrag 6 research-article 4 Konferenzschrift 3 viewpoint 3 Conference Paper 2 Forschungsbericht 1 Hochschulschrift 1 Ratgeber 1 Research Report 1 conceptual-paper 1
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Language
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English 539 German 19 French 1 Russian 1
Author
All
Chen, Xi 9 An, Ruopeng 8 Fan, Xiaojing 8 Gambacorta, Leonardo 8 Si, Yafei 8 Zu, Jiaqi 8 De Freitas, Julian 7 Puntoni, Stefano 7 Deming, David J. 6 Bick, Alexander 5 Blandin, Adam 5 Campbell, Colin L. 5 Demirci, Ozge 5 Hannane, Jonas 5 Hartmann, Jochen 5 Kim, Jungkeun 5 Lakhani, Karim R. 5 Ritala, Paavo 5 Ruokonen, Mika 5 Zhang, Han 5 Zhu, Xinrong 5 Bateman, Hazel 4 Chen, Gang 4 Fan, Hongbin 4 Ferraro, Carla 4 Gong, Sen 4 Gong, Shaoqing 4 Grewal, Dhruv 4 Guha, Abhijit 4 Kim, Jeong Hyun 4 Li, Bingqin 4 Makridis, Christos A. 4 Mao, Limin 4 Meng, Yurun 4 Miao, Yudong 4 Sands, Sean 4 Schmitt, Bernd 4 Shreeti, Vatsala 4 Wang, Xi 4 Zhou, Zhongliang 4
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Institution
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National Bureau of Economic Research 13 Weltwirtschaftsforum 3 International Association for the Study of Insurance Economics 2 Bank für Internationalen Zahlungsausgleich 1 Deloitte Touche Tohmatsu 1 Edward Elgar Publishing 1 Fraunhofer-Institut Intelligente Analyse- und Informationssysteme 1 International Panel on the Information Environment 1 LinkedIn Germany GmbH 1 NeuroIS Retreat <15., 2023, Wien> 1 NeuroIS Retreat <16., 2024, Wien> 1 NeuroIS Retreat <17., 2025, Wien> 1 Schweizerische Bankiervereinigung 1 Verlag Österreich 1
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Published in...
All
NBER working paper series 13 Working papers / Harvard Business School, Division of Research 13 CESifo working papers 12 Business horizons 11 International journal of hospitality management 10 CESifo Working Paper 9 Journal of business research : JBR 9 Discussion papers / CEPR 8 Psychology & marketing 8 Technovation : an international journal of technical innovation and entrepreneurship 8 International journal of production economics 6 Journal of management information systems : JMIS 6 Journal of public policy & marketing 6 Journal of retailing and consumer services 6 Working paper 6 Administrative Sciences : open access journal 5 Business & Information Systems Engineering 5 Business & information systems engineering 5 Finance research letters 5 Generative AI for transformational management 5 International journal of contemporary hospitality management 5 The journal of business strategy 5 Discussion paper series 4 Discussion paper series / IZA 4 Electronic Markets 4 IZA Discussion Papers 4 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 4 Journal of innovation & knowledge : JIK 4 Journal of the Academy of Marketing Science 4 Working papers / Bank for International Settlements 4 Discussion papers of the Max Planck Institute for Research on Collective Goods 3 ENTRENOVA - ENTerprise REsearch InNOVAtion Conference 3 Faculty & research / Insead : working paper series 3 HEC Paris research paper series 3 HMD Praxis der Wirtschaftsinformatik 3 Human resource development international : HRDI 3 International journal of consumer studies 3 Journal of applied behavioral science 3 Journal of consumer research : JCR ; an interdisciplinary journal 3 Journal of digital banking 3
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Source
All
ECONIS (ZBW) 491 EconStor 61 Other ZBW resources 8
Showing 1 - 10 of 560
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Generative AI Tools zur Prognose von Leitzins-Entscheidungen: eine Fallstudie am Beispiel der Leitzinsentscheidungen der Federal Reserve
Daube, Carl Heinz; Krivenkov, Vladislav - 2024
Dieses Working Paper untersucht den Einsatz von Generative AI Anwendungen zur Prognose von Leitzinsentscheidungen der …This working paper investigates the use of generative AI applications for predicting interest rate decisions by the …
Persistent link: https://www.econbiz.de/10014525533
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The impact of generative AI adoption on organizational networks : evidence from a field experiment
Büchsenschuss, Ralf; Koch, Irmela; Biemann, Torsten; … - 2026
Persistent link: https://www.econbiz.de/10015561030
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AI and task efficiency
Jovanovic, Boyan; Rousseau, Peter L. - In: Journal of monetary economics 157 (2026), pp. 1-16
Persistent link: https://www.econbiz.de/10015561089
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From assistant to collaborator : getting the most out of GenAI
Little, Vicki Janine; Ho, Helen Hui Ping; Velazquez, … - In: International journal of market research 68 (2026) 1, pp. 132-149
Persistent link: https://www.econbiz.de/10015574394
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Generative AI for video translation : consumer evaluation in international markets
Wahid, Risqo; Han, Jiseon; Nizar Fauzan; Karjaluoto, Heikki - In: Journal of international marketing 34 (2026) 1, pp. 27-33
Persistent link: https://www.econbiz.de/10015597392
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Redefinition of work in Egypt : how AI is reshaping skill demands in Egypt
Dawoud, Ahmed - 2026
Persistent link: https://www.econbiz.de/10015624794
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Organizational transmission of AI
Makridis, Christos A. - 2026
document heterogeneous adoption of generative AI and its "organizational transmission" within firms. First, I show that the …
Persistent link: https://www.econbiz.de/10015586601
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ChatGPT in science and research : how generative AI drives innovation and knowledge development
Madzík, Peter; Falát, Lukáš; Skýpalová, Renata; … - In: Journal of innovation & knowledge : JIK 12 (2026), pp. 1-19
) domain adoption. The model reveals where generative AI currently fuels innovation, most prominently in education, healthcare …-intensive deployment of generative AI. …
Persistent link: https://www.econbiz.de/10015608943
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Who uses general-purpose AI? A typology of ChatGPT early adopters
Gerling, Christoph; Teubner, Timm; Braesemann, Fabian - In: Electronic Markets 36 (2026) 1
The world continues to debate the benefits, possibilities, failures, and risks of general-purpose artificial intelligence (AI) tools such as ChatGPT. With new tools and features being released at a high frequency, early adopters are eager to utilize them in various ways. Yet the priorities of...
Persistent link: https://www.econbiz.de/10015605204
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Organizational Transmission of AI: Managerial Influence on Generative AI Adoption
Makridis, Christos A. - 2026
document heterogeneous adoption of generative AI and its "organizational transmission" within firms. First, I show that the …
Persistent link: https://www.econbiz.de/10015615959
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