Teil I: Zukünftige Perspektiven: Potenziale und Auswirkungen Generativer KI -- Teil II: Start-ups und Nachhaltigkeit vor dem Hintergrund von Generativer KI -- Teil III: Generative KI in der Kommunikation -- Teil IV: Praktische Anwendung von Generativer KI in der Kreation -- Teil V: Messung und...

"This book is not just a guide; it is an invitation to envision and embrace a future where the synergy between generative AI and transformative management propels organizations to unparalleled heights. Together, let us unravel the possibilities, confront challenges, and chart a course for a future...

This paper examines the impact of Generative AI (GAI) on communication through the lens of salience and signalling models. It explores how GAI affects both senders' ability to create salient messages and receivers' costs of absorbing them. The analysis reveals that while GAI can increase...

The arrival of creative machines--software capable of producing human-like creative content--has triggered a series of legal challenges about intellectual property. The outcome of these legal challenges will shape the future of the creative industry in ways that could enhance or jeopardize...