Chen, Chin-Tsu; Chen, Shih-Chih; Khan, Asif; Lim, Ming Kim - In: Industrial Management & Data Systems 124 (2024) 7, pp. 2388-2413
Purpose This study aims to measure the integrated impact of big data analytics and artificial intelligence (BDA-AI) adoption by using the ChatGPT generative AI online platform as a BDA-AI tool on the operational and environmental performance. Design/methodology/approach This study considers...