Search Results - subject:"Generative artificial intelligence"

Smart marketing and global logistics networks

Kalenyuk, Iryna; Riashchenko, Viktoriia; Uninets, Iryna - In: Baltic Journal of Economic Studies 10 (2024) 2, pp. 113-122

Persistent link: https://www.econbiz.de/10015152920

Innovative applications in businesses : an evaluation on generative artificial intelligence

İşgüzar, Seda; Fendoǧlu, Eda; Şimşek, Ahmed İhsan - In: Amfiteatru economic : an economic and business research … 26 (2024) 66, pp. 511-530

The utilisation of Chat Generative Pre-Trained Transformer (ChatGPT) and generative artificial intelligence (GenAI …

Persistent link: https://www.econbiz.de/10014577642

The library of Babel : assessing the powers of artificial intelligence in knowledge synthesis, learning and development and coaching

Passmore, Jonathan; Tee, David - In: Journal of work-applied management : JWAM 16 (2024) 1, pp. 4-18

Persistent link: https://www.econbiz.de/10015188764

Zwischen Forschung und Praxis: Fähigkeiten und Limitationen generativer KI sowie ihre wachsende Bedeutung in der Zukunft

Leible, Stephan; Gücük, Gian-Luca; Simic, Dejan; von … - In: HMD Praxis der Wirtschaftsinformatik 61 (2024) 2, pp. 344-370

The dynamic development and increasing popularity of generative artificial intelligence (genAI), especially through the …

Persistent link: https://www.econbiz.de/10015393832

Veränderung der Marketing-Berufsbilder durch KI: Nachwuchswissenschaftliche Impulse

Khabyuk, Olexiy (contributor) - 2024

Der Sammelband präsentiert die Ergebnisse studentischer Arbeiten aus dem Modul "Multimediamanagement" im Master-Studiengang "Kommunikations-, Multimedia- und Marktmanagement". Im Fokus steht die Untersuchung des Status Quo sowie der Auswirkungen generativer KI auf zentrale Berufsbilder im...

Persistent link: https://www.econbiz.de/10015325500

The double-edged sword of generative artificial intelligence in digitalization : an affordances and constraints perspective

Park, Ha Eun - In: Psychology & marketing 41 (2024) 11, pp. 2924-2941

Persistent link: https://www.econbiz.de/10015133921

Do you create your content yourself? : using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

Brüns, Jasper David; Meißner, Martin - In: Journal of retailing and consumer services 79 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015097552

The gen AI gender gap

Aldasoro, Iñaki; Armantier, Olivier; Dörr, Sebastian; … - In: Economics letters 241 (2024), pp. 1-3

Persistent link: https://www.econbiz.de/10015078133

Factors influencing librarian adoption of ChatGPT technology for entrepreneurial support : a study protocol

Gupta, Varun - In: Journal of economy and technology 2 (2024), pp. 166-173

Background Artificial intelligence (AI) has become a revolutionary force in the constantly evolving technology landscape, transforming many industries, including libraries. Libraries have been focusing on experimenting with emerging AI technologies to innovate their services, especially for...

Persistent link: https://www.econbiz.de/10015402172

Assessing early labor market effects of generative AI : evidence from population data

Antti, Kauhanen; Petri, Rouvinen - 2024

This study examines the short-term impact of generative artificial intelligence (GAI) on employment and wages using …

Persistent link: https://www.econbiz.de/10015173397