Search Results - subject:"Generative artificial intelligence"

Artificial intelligence as a geopolitical tool

Neacşu, Marius Cristian; Eregep, Erdem-Yuneis; … - In: Amfiteatru Economic 27 (2025) 68, pp. 253-268

This study is based on exploratory research to test the ability of artificial intelligence (AI) to shape human behaviour, testing on a recent geopolitical event, the ongoing Russian war in Ukraine. Thus, text, image and video were generated using artificial intelligence, tracking users'...

Persistent link: https://www.econbiz.de/10015408113

Making GenAI Smarter: Evidence from a Portfolio Allocation Experiment

Hornuf, Lars; Streich, David J.; Töllich, Niklas - 2025

artificial intelligence (GenAI) applications such as large language models (LLMs). In this study, we evaluate the performance …Retrieval-augmented generation (RAG) has emerged as a promising way to improve task-specific performance in generative …

Persistent link: https://www.econbiz.de/10015409750

Effect of generative artificial intelligence on strategic decision-making in entrepreneurial business initiatives: A systematic literature review

López-Solís, Oscar; Luzuriaga-Jaramillo, Alberto; … - In: Administrative Sciences 15 (2025) 2, pp. 1-25

Generative Artificial Intelligence (GAI) is emerging as a promising tool with which to improve strategic decision …

Persistent link: https://www.econbiz.de/10015424738

Generative AI as a tourism actor: Reconceptualising experience co-creation, destination governance and responsible innovation in the synthetic experience economy

Christou, Evangelos; Fotiadis, Anestis; Giannopoulos, … - In: Journal of Tourism, Heritage & Services Marketing 11 (2025) 2, pp. 16-41

Purpose: This conceptual study examines how Generative Artificial Intelligence (GenAI) reshapes value co creation …

Persistent link: https://www.econbiz.de/10015434619

Generative AI and the future of innovation management : a human centered perspective and an agenda for future research

Corvello, Vincenzo - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-5

Generative Artificial Intelligence (GenAI) is revolutionizing innovation management by reshaping organizational …

Persistent link: https://www.econbiz.de/10015358550

Financial services in the era of generative AI : facilitating responsible adoption

2025

Persistent link: https://www.econbiz.de/10015361706

Applying generative artificial intelligence applications for academic research on firms' nonlinear internationalization

Vissak, Tiia; Torkkeli, Lasse - In: Review of international business and strategy 35 (2025) 4, pp. 436-484

Persistent link: https://www.econbiz.de/10015422956

Generative AI at the crossroads : light bulb, dynamo, or microscope?

Baily, Martin Neil; Byrne, David; Kane, Aidan T.; Soto, … - 2025

Persistent link: https://www.econbiz.de/10015438426

The transparency dilemma : how AI disclosure erodes trust

Schilke, Oliver; Reimann, Martin - In: Organizational behavior and human decision processes 188 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015438726

From familiarity to acceptance : the impact of Generative Artificial Intelligence on consumer adoption of retail chatbots

Arce-Urriza, Marta; Chocarro, Raquel; Cortiñas, Mónica; … - In: Journal of retailing and consumer services 84 (2025), pp. 1-15

Persistent link: https://www.econbiz.de/10015441699