This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using … relationships between consumption and perceived value and between generic advertising and perceived value and identify features of … generic advertising of orange juice that have the greatest influence on consumers. Our analysis indicates that perceived value …

producers and processors of fluid milk provides generic advertising targeted at fluid milk consumption. Exploring how generic … advertising affects fluid milk type consumption delineated by milk fat type is examined by incorporating a polynomial distributed … lag advertising variable into an incomplete demand system. Seemingly unrelated regression results indicate that generic …