This study analyses the influence of geographical origin and taste on honey consumer behavior. First, we explore the … influence of geographical origin on consumers' hedonic evaluation of honey. We then assess the influence of geographical origin … geographical origin of honey influences consumers' hedonic evaluations and that the WTP for honey is more strongly influenced by …

protected geographical origin cue or uniqueness perception of a domestic doppelgänger product. We find that uniqueness … the brand holding geographical origin labels. Next, our data shows that uniqueness perception of domestic doppelgänger … implications for managers and policy makers indicating how to improve marketing efforts and regulatory support to geographical …

protected geographical origin cue or uniqueness perception of a domestic doppelgänger product. We find that uniqueness … the brand holding geographical origin labels. Next, our data shows that uniqueness perception of domestic doppelgänger … implications for managers and policy makers indicating how to improve marketing efforts and regulatory support to geographical …