Lee, Jung-Chieh; Lin, Rongrong - In: Industrial Management & Data Systems 123 (2023) 6, pp. 1840-1860
goal-setting theory to establish a research model for exploring how AI-enabled features (i.e. intelligence and … technology adoption research and offer practical strategies for firms to retain MFA users. Originality/value Based on goal-setting … theory, this study reveals that as two primary AI features of contemporary mobile fitness apps, intelligence and …