André, Francisco J.; Sokri, Abderrahmane; Zaccour, Georges - Departamento de Economía, Universidad Pablo de Olavide - 2009
affects its image (goodwill or brand equity), and ultimately its profit. In our model, this impact is endogenous, i.e., a firm … polluting less than its prescribed target would win consumer's sympathy and raises its goodwill, whereas it is the other way … around when the firm exceeds its emissions quota. The evolution of this goodwill is assumed to depend also on green …