Search Results - subject:"Google Analytics."

Establishing the link : does web traffic from various marketing channels influence direct traffic source purchases?

Filippou, Georgios; Georgiadis, Athanasios G.; Jha, … - 2024

Persistent link: https://www.econbiz.de/10015125150

Modelling tourism demand using Google Analytics : a case study of Portugal's Alentejo Region

Dinis, Maria Gorete Ferreira; Eusébio, Maria Celeste; … - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 1, pp. 177-212

Persistent link: https://www.econbiz.de/10013412744

Quick Guide Product Analytics : Wie Sie mit Systemen wie Google Analytics 4 und Co. mehr über Ihre Nutzer und deren Produktakzeptanz lernen können

Witzenleiter, Michael - 2023

Beispiele für die Anwendung von Product Analytics -- Exkurs: Google Analytics 4: ein geeignetes Product-Analytics-System? -- Die … Auswahl des richtigen Analyse-Tools. Einem speziellen Exkurs ist Google Analytics 4 gewidmet, einem der Marktführer unter den …

Persistent link: https://www.econbiz.de/10014435545

Google Analytics best practices in Slovak and Czech online business

Reiter, Miroslav; Miklosik, Andrej - In: Eurasian Business and Economics Perspectives : …, (pp. 101-112). 2023

Persistent link: https://www.econbiz.de/10014436512

Learning Google analytics : creating business impact and driving insights

Edmondson, Mark - 2023 - First edition

Persistent link: https://www.econbiz.de/10014375496

Performing web analytics with Google Analytics 4 : a platform review

McGuirk, Mike - In: Journal of marketing analytics : JMA 11 (2023) 4, pp. 854-868

Persistent link: https://www.econbiz.de/10014537411

Analyzing and forecasting online tour bookings using Google Analytics metrics

Kantanantha, Nantachai; Awichanirost, Jiaranai - In: Journal of revenue and pricing management 21 (2022) 3, pp. 354-365

Persistent link: https://www.econbiz.de/10013258186

GitHub API based QuantNet Mining infrastructure in R

Borke, Lukas; Härdle, Wolfgang Karl - 2017

QuantNet users are measured with Web Metrics from Google Analytics. We show how the search queries obtained from Google …

Persistent link: https://www.econbiz.de/10011663449

GitHub API based QuantNet Mining infrastructure in R

Borke, Lukas; Härdle, Wolfgang - 2017

QuantNet users are measured with Web Metrics from Google Analytics. We show how the search queries obtained from Google …

Persistent link: https://www.econbiz.de/10011619530

Analysis of digital transformation of services in a research library

Indrák, Michal; Pokorná, Lenka - In: Global Knowledge, Memory and Communication 70 (2020) 1/2, pp. 154-172

obtained via backend logging and Google analytics on the other, and an evaluation of a questionnaire survey among digital …

Persistent link: https://www.econbiz.de/10014744041