Gadgil, Karan; Gill, Sukhpal Singh; Abdelmoniem, Ahmed M. - In: Journal of economy and technology 1 (2023), pp. 197-207
Companies across the globe are keen on targeting potential high-value customers in an attempt to expand revenue, and this could be achieved only by understanding the customers more. Customer lifetime value (CLV) is the total monetary value of transactions or purchases made by a customer with the...