Search Results - subject:"Green marketing"

Drivers of strategic green marketing orientation : an SME owner-manager perspective

Tan, Lay Peng; Casidy, Riza; Arli, Denni - In: Journal of retailing and consumer services 82 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015441226

From green culture to innovation : how internal marketing drives sustainable performance in hospitality

Elshaer, Ibrahim A.; Kooli, Chokri; Azazz, Alaa M. S. - In: Administrative Sciences : open access journal 15 (2025) 8, pp. 1-16

adopting internal green marketing (IGM) practices to drive innovation. This study investigates how IGM influences innovative …

Persistent link: https://www.econbiz.de/10015450376

Unveiling the collaborative dynamics of clusters in enhancing cooperation for green marketing initiatives : a conceptual model

Mazandarani, Mohammad Reza; Royo-Vela, Marcelo - In: Disruptions, Diversity, and Ethics in Marketing : First …, (pp. 99-115). 2025

Persistent link: https://www.econbiz.de/10015117940

Shades of green deception : an empirical examination into the consequences of greenwashing of innovations

Janz, Franziska; Jordanow, Slawka; Heidenreich, Sven; … - In: Creativity and innovation management 34 (2025) 2, pp. 312-332

Persistent link: https://www.econbiz.de/10015459268

How do firms develop and financially benefit from green product innovation in a developing country? : roles of innovation orientation and green marketing innovation

Appiah, Listowel Owusu; Essuman, Dominic - In: Business strategy and the environment 33 (2024) 7, pp. 7241-7252

Persistent link: https://www.econbiz.de/10015339772

Can green attitude complement the influence of green marketing on green purchase intention for fast food products?

Hermanto, Hermanto; Astuti, Widji; Sugito, Pudjo; … - In: Journal of economics & management 46 (2024) 1, pp. 584-612

Aim/purpose - This study aims to determine whether a green attitude can complement the influence of green marketing on … - Green promotion, products, and places can positively contribute to green marketing, whereas green price plays a lesser role …. Effective green marketing can change consumers' attitudes positively, ultimately increasing their purchase intentions …

Persistent link: https://www.econbiz.de/10015422692

A review of psychological resilience : paving the path for sustainable consumption

Azam, Hamza; Nazlida Muhamad; Talib, Mohamad Syazwan Ab - In: Cogent business & management 11 (2024) 1, pp. 1-24

Resilience, an intrinsic human strategy for thriving amid adversity, has undergone scholarly exploration, yet persistent limitations have created a void in sustainable consumption research. Anchored in existing literature, resilience emerges as a pivotal factor influencing individual behaviour,...

Persistent link: https://www.econbiz.de/10015448866

Consumerism, sustainable consumption, and consumer citizenship in the Indian context

Binnuri, Anuradha; M., Rajanikanth - In: Cogent business & management 11 (2024) 1, pp. 1-12

The 20th century witnessed a surge in global economic activities, which propelled the growth of the consumer movement. Unfortunately, this also results in the overconsumption of natural resources, endangering the sustainability of society, the economy, and the environment. Consumption-oriented...

Persistent link: https://www.econbiz.de/10015449186

The greenwashing trap : how misleading marketing affects consumer green purchasing habits

Vilkaitė-Vaitonė, Neringa - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 2, pp. 593-602

The rising environmental concern has driven organizations to adopt green marketing practices. However, a growing number …

Persistent link: https://www.econbiz.de/10015188311

Green marketing horizon : industry sustainability through marketing and innovation

Chen, Gonghang; Sabir, Aemon; Rasheed, Muhammad Faisal; … - In: Journal of innovation & knowledge : JIK 9 (2024) 4, pp. 1-11

. The current study examines the effects of green marketing (GM) practices through eco-innovation (EI) to improve the … indicate that the green market and eco-innovation have a noteworthy direct impact on SP. Nevertheless, green marketing …

Persistent link: https://www.econbiz.de/10015179511