Search Results - subject:"Growth hacking"

Growth hacking : a scientific approach for data-driven decision making

Cristofaro, Matteo; Giardino, Pier Luigi; Barboni, Luca - In: Journal of business research : JBR 186 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015158164

Structuring experimentation : Implementing Growth Hacking in new ventures

Sanasi, Silvia - In: Journal of business research : JBR 188 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015159442

Growth hacking : a critical review to clarify its meaning and guide its practical application

Bargoni, Augusto; Santoro, Gabriele; Messeni … - In: Technological forecasting and social change : an … 200 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015123796

Growth Hacking: der Schlüssel zu beschleunigtem Wachstum für Startups?

Khosrawi-Rad, Bijan; Schlimbach, Ricarda; Asghari, Reza - 2023

Persistent link: https://www.econbiz.de/10014369700

From insight to impact : unravelling the dynamics of big data-backed growth hacking

Kumar, Vinod; Kumar, Sachin; Chaudhuri, Ranjan; … - In: Journal of business research : JBR 188 (2025), pp. 1-14

Persistent link: https://www.econbiz.de/10015159444

Growth Hacking – Der Schlüssel zu beschleunigtem Wachstum für Startups?

Khosrawi-Rad, Bijan; Schlimbach, Ricarda; Asghari, Reza - In: HMD Praxis der Wirtschaftsinformatik 60 (2022) 3, pp. 612-627

zu werden sowie eine kritische Masse an Nutzern zu erreichen. Growth Hacking ist der Oberbegriff für verschiedene … economy. Growth Hacking is the generic term for various creative, technical and at the same time cost-effective methods to … growth hacking for startups in the growth phase on the basis of nine expert interviews. In addition, we derive concrete …

Persistent link: https://www.econbiz.de/10015272820

Highway to hell or paradise city? : exploring the role of growth hacking in learning from innovation failure

Bargoni, Augusto; Smrčka, Luboš; Santoro, Gabriele; … - In: Technovation : an international journal of technical … 131 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10014492291

Growth hacking and international dynamic marketing capabilities : a conceptual framework and research propositions

Bargoni, Augusto; Jabeen, Fauzia; Santoro, Gabriele; … - In: International marketing review 41 (2024) 1, pp. 74-106

Persistent link: https://www.econbiz.de/10014524764

Growth Marketing : Halbes Budget, doppelte Wirkung. Wie Sie Ihr Marketing hochprofitabel machen

Weinmann-Eichinger, Jens - 2024

Dieses Buch ist ein umfassender Leitfaden, um Ihr Marketing effizient und gewinnbringend zu optimieren. Der Schwerpunkt liegt auf drei Schlüsselaspekten des Wachstumsmarketings. Erstens: Kundenabwanderung verringern. Erfahren Sie, wie Sie Kundenabwanderung minimieren können, indem Sie die...

Persistent link: https://www.econbiz.de/10014535156

The “capitalism without capital era”: exploring intellectual capital impact on SMEs growth hacking capability

Bresciani, Stefano; Giordino, Daniele; Troise, Ciro - In: Journal of Intellectual Capital 25 (2024) 5/6, pp. 1109-1132

Purpose Although a growing number of companies are using growth hacking (GH) to grow their businesses, scholars know … little about its operationalization, namely through growth hacking capability (GHC), its antecedents and its effectiveness in …

Persistent link: https://www.econbiz.de/10015351074