This study examines the serial mediation effect of perceived behavioral control and entrepreneurial attitude (EA) on the relationship between subjective norms (SBN) and entrepreneurial intentions (EIs) of students in higher education institutes in India. Based on the theory of planned behavior...

"Crowdsourcing in Management Research explores the evolving landscape of academic research in the context of contemporary legal, social, cultural, and technological shifts. The book delves into the intricate processes and challenges associated with managing crowdsourcing initiatives in science....

Customer relationship management (CRM) success is vital in today's growing business practice, including in higher education institutions (HEIs). Within this study context, educational customer relationship management (EdCRM) is utilized to manage the interaction between educational institutions...

Social networking learning is emerging in light of the European Skills Agenda and technological development. This aims to incorporate learning techniques in social networking environments to foster formal and informal learning. However, the classical customer-oriented social networks provide an...