Firms have recognized the opportunities presented by HR analytics; however, it is challenging for HR to convert their available data (sources) into meaningful strategical value. Moreover, research on the implementation and application of HR analytics is still in its infancy. Drawing on the...

Purpose In the context of a corporate case study, this paper aims to propose and test a talent analytics model that enables organisations to optimise their employer value propositions and branding strategies in a comparative manner. Design/methodology/approach After the conceptual framework was...