Search Results - subject:"Haptics"

Vibrotactile feedback in m-commerce : stimulating perceived control and perceived ownership to increase anticipated satisfaction

Li, Jiayuan; Cowan, Kirsten; Yazdanparast, Atefeh; … - In: Psychology & marketing 41 (2024) 8, pp. 1748-1768

Persistent link: https://www.econbiz.de/10015073426

A review of touch research in consumer psychology

Krishna, Aradhna; Luangrath, Andrea Webb; Peck, Joann - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 359-381

Persistent link: https://www.econbiz.de/10014534728

Who are the right customers for mobile and paper coupons?

Galib, Mohammad - In: International journal of internet marketing and … 20 (2024) 1, pp. 50-82

Persistent link: https://www.econbiz.de/10015065491

Using sensory substitutions to make better business decisions (or how sensory devices connected to our body can help us outperform AI and common data analytics)

Cerf, Moran; Brendl, C. Miguel - In: Biometrics and neuroscience research in business and …, (pp. 37-82). 2024

Persistent link: https://www.econbiz.de/10014560319

The effect of color lightness on anticipated product comfort : the role of the lightness-softness cross-modal correspondence

Yazdanparast, Atefeh; Ketron, Seth - In: Journal of business research : JBR 165 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014333342

Vibrotaktile Codierung von Standardfunktionen einer Menüführung

Stein, Tobias; Schmidt, Ludger - In: Zeitschrift für Arbeitswissenschaft 75 (2020) 1, pp. 15-28

Tactons sind taktile Nachrichten, die dem Nutzer Informationen über den haptischen Sinneskanal übermitteln, und können beispielsweise bei der Interaktion mit Touchscreens von Nutzen sein. In dieser Studie wird die systematische Erarbeitung eines Tacton-Sets für Standardfunktionen einer...

Persistent link: https://www.econbiz.de/10014504034

The impact of touchscreen devices on consumers' choice confidence and purchase likelihood

Hattula, Johannes D.; Herzog, Walter; Dhar, Ravi - In: Marketing letters : a journal of research in marketing 34 (2023) 1, pp. 35-53

Persistent link: https://www.econbiz.de/10014265945

"Going on a sensory adventure, a touchy subject?" : investigating haptic technology and consumer adventure orientation

Mulcahy, Rory Francis; Riedel, Aimee - In: Journal of service theory and practice 32 (2022) 1, pp. 5-29

Persistent link: https://www.econbiz.de/10012879143

Observing product touch : the vicarious haptic effect in digital marketing and virtual reality

Luangrath, Andrea Webb; Peck, Joann; Hedgcock, William; … - In: Journal of marketing research 59 (2022) 2, pp. 306-326

Persistent link: https://www.econbiz.de/10013258020

Good vibrations : consumer responses to technology-mediated haptic feedback

Hadi, Rhonda; Valenzuela, Ana - In: Journal of consumer research : JCR ; an … 47 (2020) 2, pp. 256-271

Persistent link: https://www.econbiz.de/10012315493