Polo-Peña, Ana Isabel; Andrews, Hazel; Torrico-Jódar, … - In: Journal of Hospitality and Tourism Insights 7 (2023) 1, pp. 500-522
Purpose This paper examines whether following a health crisis the use of health and safety protocols and hotel brand … study evaluates the effectiveness of the use of health and safety protocols and the moderating effect of brand awareness on … perceived value and intention to visit. Findings The results show that the hotels using health and safety protocols (compared to …
