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  • Search: subject:"Healthy menu promotion"
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Year of publication
Subject
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Healthy menu promotion 4 Consumer behaviour 3 Eating habit 3 Ernährungsverhalten 3 Konsumentenverhalten 3 Advertising effects 2 Brand image 2 Brand image congruity 2 Functional food 2 Funktionelle Lebensmittel 2 Gesundheit 2 Gesundheitsvorsorge 2 Health 2 Markenimage 2 Nutritional attitude 2 Perceived information credibility 2 Preventive care 2 Sales promotion 2 Verkaufsförderung 2 Werbewirkung 2 Advertisement 1 Advertising 1 Anchoring and adjustment 1 Brand management 1 Claim effect 1 Cognition 1 Framing effect 1 Gastronomie 1 Kognition 1 Markenführung 1 Mental disorder 1 Mental simulation 1 Nutrition information strength 1 Perceived healthiness 1 Prospect Theory 1 Prospect theory 1 Psychische Krankheit 1 Restaurant brand image 1 Restaurant industry 1 Simulation 1
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Undetermined 3
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3 research-article 1
Language
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English 4
Author
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Jang, Soocheong (Shawn) 3 Jeong, EunHa 2 Hur, Jungyun 1 Jang, SooCheong (Shawn) 1 Jeong, Eunha 1
Published in...
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International journal of hospitality management 2 International Journal of Contemporary Hospitality Management 1 International journal of contemporary hospitality management 1
Source
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ECONIS (ZBW) 3 Other ZBW resources 1
Showing 1 - 4 of 4
Cover Image
Heuristic evaluation of healthy menus: examining the effect of brand image congruity
Jeong, Eunha; Jang, SooCheong (Shawn) - In: International Journal of Contemporary Hospitality Management 29 (2017) 10, pp. 2514-2534
’ heuristic evaluation of a healthy menu product by assessing the influence of brand image congruity in terms of healthy menu … promotion.  …
Persistent link: https://www.econbiz.de/10014765165
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Cover Image
Heuristic evaluation of healthy menus : examining the effect of brand image congruity
Jeong, EunHa; Jang, Soocheong (Shawn) - In: International journal of contemporary hospitality management 29 (2017) 10, pp. 2514-2534
Persistent link: https://www.econbiz.de/10011777063
Saved in:
Cover Image
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa; Jang, Soocheong (Shawn) - In: International journal of hospitality management 53 (2016), pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
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Cover Image
Consumers' inference-dynamics abouth healthy menu promotions in a bundle context
Hur, Jungyun; Jang, Soocheong (Shawn) - In: International journal of hospitality management 44 (2015), pp. 12-22
Persistent link: https://www.econbiz.de/10010501246
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