Customer relationship management (CRM) success is vital in today's growing business practice, including in higher education institutions (HEIs). Within this study context, educational customer relationship management (EdCRM) is utilized to manage the interaction between educational institutions...

Social networking learning is emerging in light of the European Skills Agenda and technological development. This aims to incorporate learning techniques in social networking environments to foster formal and informal learning. However, the classical customer-oriented social networks provide an...

In the pursuit of development and evaluation, entrepreneurship is the key to unlocking the shackles of poverty and unemployment. However, Pakistani students often catch themselves lacking the catalyst that ignites the entrepreneurial flame due to the absence of the essential knowledge, skills,...