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Search: subject:"History of Marketing"
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Marketing theory
35
Marketingtheorie
35
History of economic thought
32
Ökonomische Ideengeschichte
32
History of marketing thought
29
Marketing
28
History of Marketing
18
Marketing Models
18
Marketing Science
18
Quantitative Analysis
18
Economic history
13
History
13
Wirtschaftsgeschichte
13
Marketing history
11
Geschichte
10
Advertising
7
Consumer behaviour
7
Konsumentenverhalten
7
Werbung
7
history of marketing thought
7
Biography
6
Advertising history
5
history of marketing
5
History of marketing ideas
4
History of marketing theory
4
Marketing management
4
Marketingmanagement
4
Consumption history
3
History of marketing education
3
Marketing systems
3
marketing history
3
American Marketing Association
2
Autobiography
2
Beziehungsmarketing
2
Brand management
2
Business history
2
Consumer research
2
Einzelhandel
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Evolution of marketing
2
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English
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Tadajewski, Mark
8
Jones, D. G. Brian
6
Hunt, Shelby D.
3
Shaw, Eric
3
Shaw, Eric H.
3
Lazer, William
2
Neslin, Scott A.
2
Winer, Russell S.
2
Ailawadi, Kusum L.
1
Aitken, Robert
1
Ansary, Adel I. el-
1
Arnold, Pauline
1
Avis, Mark
1
Beard, Fred
1
Belk, Russell W.
1
Benton, Raymond
1
Bolton, Ruth N.
1
Carrillat, François A.
1
Cochoy, Franck
1
Dant, Rajiv P.
1
Erdem, Tulin
1
Fabian, Sina
1
Fader, Peter S.
1
Firat, A. Fuat
1
Gervais, Pierre
1
Golder, Peter N.
1
Gupta, Sunil
1
Hanssens, Dominique M.
1
Hardie, Bruce G. S.
1
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1
Husz, Orsi
1
Ibrahim, Yasmin
1
Jaworski, Bernard J.
1
Kotler, Philip
1
Labardin, Pierre
1
Ladik, Daniel
1
Layton, Roger A.
1
Lee, Eunkyu
1
Lehmann, Donald R.
1
Levy, Sidney J.
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World Scientific Publishing Co. Pte. Ltd.
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Journal of historical research in marketing
34
The History of Marketing Science
17
Journal of marketing management : MM
4
Journal of macromarketing
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Reshaping capitalism in Weimar and Nazi Germany
1
World Scientific Books
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ECONIS (ZBW)
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1
Historical research, academic politics and editorial activism
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
9/10
,
pp. 744-755
Persistent link: https://www.econbiz.de/10014338377
Saved in:
2
The technicians of consumer society : the creation of advertising men and practical advertising knowledge in early twentieth-century Sweden
Rudberg, Elin Åström
;
Husz, Orsi
- In:
Journal of historical research in marketing
15
(
2023
)
2
,
pp. 77-97
Persistent link: https://www.econbiz.de/10014380803
Saved in:
3
Marketing the past over the long run : uses of the past in French accounting textbooks : 17th-19th c.
Labardin, Pierre
;
Gervais, Pierre
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 90-110
Persistent link: https://www.econbiz.de/10012880739
Saved in:
4
Between persuasion and courtesy : Polish press advertising : ca. 1850-1939
Parowicz, Izabella
- In:
Journal of historical research in marketing
14
(
2022
)
4
,
pp. 453-484
Persistent link: https://www.econbiz.de/10013454225
Saved in:
5
Between criticism and innovation : beer and public relations in the Weimar Republic
Fabian, Sina
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 183-207)
.
2022
Persistent link: https://www.econbiz.de/10013191953
Saved in:
6
Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
Saved in:
7
Locating the past in its silence : history and marketing theory in India
Varman, Rohit
;
Sreekumar, Hari
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 272-279
Persistent link: https://www.econbiz.de/10011376226
Saved in:
8
The Marketing Institutions by Ralph F. Breyer (1934)
Shaw, Eric
- In:
Journal of historical research in marketing
6
(
2014
)
3
,
pp. 449-454
Persistent link: https://www.econbiz.de/10010414254
Saved in:
9
Lessons in scholarship
Wilkie, William L.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 322-331
Persistent link: https://www.econbiz.de/10012264021
Saved in:
10
Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
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