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~person:"Chan, Kara"
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Hongkong
25
Hong Kong
24
Consumer behaviour
10
Jugendliche
10
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10
Youth
10
Advertising effects
7
Werbewirkung
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Chan, Kara
Chen, Edward K. Y.
40
Ng, Sek Hong
30
Chau, K. W.
27
Cheung, Yin-Wong
27
Tang, Gordon Y. N.
27
Cheung, Stephen Y. L.
26
Ho, Lok-Sang
26
Funke, Michael
25
Law, Rob
24
Lin, Tzong-biau
23
Schenk, Catherine R.
23
Wong, Siu Kei
23
Fung, Joseph K. W.
22
Jao, Yu-ching
22
Sung, Yun Wing
22
Chiu, Stephen Wing-kai
21
Goodstadt, Leo
21
Ho, Kelvin
20
Jao, Y. C.
20
Chong, Terence Tai-Leung
19
Gerlach, Stefan
19
Suen, Wing-chuen
19
Duan, Qiao
18
Ng, Linda Fung-yee
18
Wong, Wing Keung
18
Cheng, Louis T. W.
17
Cheng, Leonard K.
16
Fong, Tom
16
Fung, Michael Ka-yiu
16
Hsia, Ronald
16
Li, Kui-wai
16
Song, Haiyan
16
Wong, Yue Chim Richard
16
Yiu, Matthew S.
16
Yu, Tony Fu-Lai
16
Cheng, T. C. E.
15
Chou, Win-lin
15
Krishna, Kala
15
McGuinness, Paul B.
15
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The journal of consumer marketing
5
Young consumers : insight and ideas for responsible marketers
5
Cutting edge international research
1
Health marketing quarterly
1
International advertising and communication : current insights and empirical findings
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International review on public and non-profit marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Qualitative market research : an international journal
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Services marketing quarterly
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ECONIS (ZBW)
24
USB Cologne (EcoSocSci)
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1
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
2
Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Chan, Kara
;
Shi, Jingyuan
;
Agante, Luisa
;
Opree, Suzanna J.
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10013168359
Saved in:
3
The effects of life events on the development of materialism and compulsive consumption : a life course study in the United States and Hong Kong
Baker, Andrew M.
;
Chan, Kara
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 88-104
Persistent link: https://www.econbiz.de/10012257930
Saved in:
4
Social issues of advertising
Chan, Kara
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011611942
Saved in:
5
Perception of acupuncture among users and nonusers : a qualitative study
Chan, Kara
;
Siu, Judy Yuen-man
;
Fung, Timothy K. F.
- In:
Health marketing quarterly
33
(
2016
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011460438
Saved in:
6
Attitudes toward acupuncture in Hong Kong
Chan, Kara
;
Tsang, Lennon
;
Fung, Timothy K. F.
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
2
,
pp. 158-174
Persistent link: https://www.econbiz.de/10011375967
Saved in:
7
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
8
Consumers' attitudes toward advertising by medical professionals
Chan, Kara
;
Tsang, Lennon
;
Leung, Vivienne
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 328-334
Persistent link: https://www.econbiz.de/10009788907
Saved in:
9
Advertising to Chinese youth : a study of public service ads in Hong Kong
Chan, Kara
;
Chang, Hao-chieh
- In:
Qualitative market research : an international journal
16
(
2013
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010127849
Saved in:
10
Perception of green hotels among tourists in Hong Kong : an exploratory study
Han, Xing
;
Chan, Kara
- In:
Services marketing quarterly
34
(
2013
)
4
,
pp. 339-352
Persistent link: https://www.econbiz.de/10010208584
Saved in:
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