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  • Search: subject:"Humor"
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Year of publication
Subject
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Humor 678 Werbewirkung 128 Advertising effects 127 Consumer behaviour 92 Konsumentenverhalten 92 Werbung 86 Advertising 83 Leadership style 81 Führungsstil 80 Betriebsklima 56 Work climate 56 humor 53 Arbeitsverhalten 47 Organizational behaviour 47 Verhalten in Organisationen 47 Work behaviour 47 Führungskräfte 40 Managers 40 USA 39 Emotion 38 Wirtschaftswissenschaft 37 United States 36 Economics 35 Deutschland 32 Leadership 32 Social Web 32 Social web 32 Germany 29 Geschlecht 29 Personalführung 29 Gender 28 Internet marketing 26 Online-Marketing 26 Arbeitszufriedenheit 25 Job satisfaction 25 Personality psychology 25 Persönlichkeitspsychologie 25 Brand management 24 Markenführung 24 Management 22
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Online availability
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Undetermined 242 Free 83 CC license 6
Type of publication
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Article 412 Book / Working Paper 322 Journal 3
Type of publication (narrower categories)
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Article in journal 305 Aufsatz in Zeitschrift 305 Aufsatz im Buch 37 Book section 37 Humoristische Darstellung 35 Graue Literatur 20 Non-commercial literature 20 research-article 18 Working Paper 15 Arbeitspapier 14 Lehrbuch 11 Einführung 10 Collection of articles of several authors 9 Comic 9 Hochschulschrift 9 Sammelwerk 9 Textbook 9 Conference paper 7 Konferenzbeitrag 7 Aufsatzsammlung 5 Dissertation u.a. Prüfungsschriften 5 Thesis 5 Bibliographie 4 Glossar enthalten 4 Glossary included 4 Nachschlagewerk 4 Reference book 4 Wörterbuch 4 Festschrift 3 Fiktionale Darstellung 3 Ratgeber 3 Article 2 Anthologie 1 Biografie 1 Case study 1 Conference Paper 1 Enzyklopädie 1 Fallstudie 1 Guidebook 1 Karikatur 1
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Language
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English 493 German 169 Undetermined 64 French 6 Spanish 6 Russian 2 Italian 1 Portuguese 1 Chinese 1
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Author
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Yoon, Hye Jin 16 Gulas, Charles S. 11 Weinberger, Marc G. 11 Yang, Fu 11 Eisend, Martin 9 Schwarz, Gerhard 8 Gkorezis, Panagiotis 7 Hakelmacher, Sebastian 7 Oikarinen, Eeva-Liisa 7 McGraw, A. Peter 6 Warren, Caleb 6 Parkinson, C. Northcote 5 Petridou, Eugenia 5 Schwarz, Uta 5 Bauman, Yoram 4 Cruthirds, Kevin W. 4 Friedman, Hershey H. 4 Friedman, Linda Weiser 4 Hoffmann, Stefan 4 Kobel, Sarah 4 Mayer, James 4 Wang, Valerie Lynette 4 Wang, Yong Jian 4 Zhang, Ying 4 Beck, Hanno 3 Bitterly, T. Bradford 3 Bouwmeester, Onno 3 Béal, Mathieu 3 Grégoire, Yany 3 Han, Jeong Yeob 3 Hatzithomas, Leonidas 3 Härtel, Charmine E. J. 3 Kim, Hanyoung 3 Kim, Tae-Yeol 3 Klein, Grady 3 Kumar, Piyush 3 Lancaster, Osbert 3 Lee, Deog-Ro 3 Lopp, Michael 3 N, senthilkumar 3
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Institution
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Springer Fachmedien Wiesbaden 3 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 3 Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH 2 Wiley-VCH 2 Asociación Equipo Maíz 1 Books on Demand GmbH <Norderstedt> 1 Department of Economics, McMaster University 1 Deutsche Bundesbank 1 Frankfurter Allgemeine Buch 1 Hoffmann und Campe Verlag 1 International Institute of Social History 1 Juventa Verlag 1 Leveraged Sell-Out LLC <New York, NY> 1 Piper Verlag 1 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 1 Schwarzkopf & Schwarzkopf Media GmbH 1 TALIDE e.V. 1 Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften 1 Tredition GmbH <Hamburg> 1 UNIVERSIDAD DEL VALLE - CIDSE 1 Universität Mannheim / Institut für Marketing 1 Vandenhoeck & Ruprecht 1 Verlag 3.0 Zsolt Majsai 1 Wissenschaftlicher Beirat der Bundesregierung Globale Umweltveränderungen 1 Zentrum 1
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Published in...
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International journal of advertising : the review of marketing communications 15 International journal of advertising : the quarterly review of marketing communications 11 Journal of business research : JBR 10 SpringerLink / Bücher 10 Journal of advertising : official publication of the American Academy of Advertising 9 Journal of advertising research 8 Journal of business and psychology 7 Leadership & organization development journal 7 Journal of managerial psychology 6 Infocomics 5 International journal of hospitality management 5 Journal of current issues and research in advertising : JCIRA 5 Personnel review 5 Psychology & marketing 5 Frankfurter Allgemeine Buch 4 Journal of interactive marketing 4 Journal of marketing communications 4 Organization : the critical journal of organization, theory and society 4 Academy of Management journal : AMJ 3 Health marketing quarterly 3 Journal of Happiness Studies 3 Journal of business ethics : JBE 3 Journal of consumer research : JCR ; an interdisciplinary bimonthly 3 Journal of leadership & organizational studies : JLOS 3 Journal of management & organization : JMO 3 Journal of retailing and consumer services 3 Leadership & Organization Development Journal 3 Litzelstetter Libellen 3 MPRA Paper 3 Marketing intelligence & planning 3 Tourism management : research, policies, practice 3 Advertising and violence : concepts and perspectives 2 Asian business & management 2 Australian journal of management 2 Contribuciones a las Ciencias Sociales 2 Department of Economics working paper 2 European journal of marketing : EJM 2 Fischer 2 Forschungsgruppe Konsum und Verhalten 2 Handbook of developments in consumer behaviour 2
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Source
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ECONIS (ZBW) 628 USB Cologne (EcoSocSci) 63 Other ZBW resources 24 RePEc 17 EconStor 4 BASE 1
Showing 31 - 40 of 737
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From laughter to order : examining how and when employee humor mitigates customer mistreatment
Zhao, Jingyou; Han, Mingyan; Yuan, Xiao; Ma, Xiaohui - In: International journal of hospitality management 131 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015434852
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Exploring the influence of leader humor on employee creativity in a social information processing perspective
Zhang, Ying; Yang, Fu; Jia, Jianfeng - In: Personnel review 54 (2025) 8, pp. 2211-2230
Persistent link: https://www.econbiz.de/10015460303
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Humor in online brand-to-brand dialogues : unveiling the difference between top dog and underdog brands
Béal, Mathieu; Lécuyer, Charlotte; Guitart, Ivan - In: Journal of interactive marketing 60 (2025) 2, pp. 196-215
Persistent link: https://www.econbiz.de/10015412937
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The feature transposition effect : Increasing brand coolness through brand extension
Yin, Cheng-Yue; Bi, Nan; Liu, Xiao-Xin; Li, Meng-Ran; … - In: Journal of business research : JBR 193 (2025), pp. 1-15
Persistent link: https://www.econbiz.de/10015425422
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The order effects of humor and risk messaging strategies in public service advertisements : the moderating role of trust in science and mediating role of psychological reactance
Kim, Hanyoung; Yoon, Hye Jin; Han, Jeong Yeob; Seo, Ja Kyung - In: International journal of advertising : the review of … 44 (2025) 5, pp. 925-953
Persistent link: https://www.econbiz.de/10015531746
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Hindrance stressors, ego depletion and knowledge sharing
Kang, Fei; Zhang, Ying; Zhang, Han - In: Organization management journal : official journal of … 19 (2022) 1, pp. 22-33
sharing behaviors by investigating the mediating role of ego depletion and the moderating role of self-enhancing humor. Design … demonstrated that employees’ self-enhancing humor style could alleviate the impact of hindrance stressors on employees’ ego … stressors, ego depletion and self-enhancing humor style were all reported by employees. Originality/value - Through the study …
Persistent link: https://www.econbiz.de/10012887339
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Instructional humour and cognitive affective learning with multimedia (IHCALM)
Dorambari, Diedon - In: Prizren social science journal 6 (2022) 1, pp. 18-29
Persistent link: https://www.econbiz.de/10013349865
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The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin - In: Psychology & marketing 39 (2022) 5, pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
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Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina; Cassia, Fabio - In: Asia-Pacific journal of business administration 14 (2022) 2, pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
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How to tell a joke : theories of successful humor and applications to the workplace
Sizemore, Shane; O'Brien, Kimberly E. - In: Management research review 46 (2023) 12, pp. 1679-1693
Persistent link: https://www.econbiz.de/10014430807
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