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Search: subject:"Humor"
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Subject
All
Humor
678
Werbewirkung
128
Advertising effects
127
Consumer behaviour
92
Konsumentenverhalten
92
Werbung
86
Advertising
83
Leadership style
81
Führungsstil
80
Betriebsklima
56
Work climate
56
humor
53
Arbeitsverhalten
47
Organizational behaviour
47
Verhalten in Organisationen
47
Work behaviour
47
Führungskräfte
40
Managers
40
USA
39
Emotion
38
Wirtschaftswissenschaft
37
United States
36
Economics
35
Deutschland
32
Leadership
32
Social Web
32
Social web
32
Germany
29
Geschlecht
29
Personalführung
29
Gender
28
Internet marketing
26
Online-Marketing
26
Arbeitszufriedenheit
25
Job satisfaction
25
Personality psychology
25
Persönlichkeitspsychologie
25
Brand management
24
Markenführung
24
Management
22
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Online availability
All
Undetermined
242
Free
83
CC license
6
Type of publication
All
Article
412
Book / Working Paper
322
Journal
3
Type of publication (narrower categories)
All
Article in journal
305
Aufsatz in Zeitschrift
305
Aufsatz im Buch
37
Book section
37
Humoristische Darstellung
35
Graue Literatur
20
Non-commercial literature
20
research-article
18
Working Paper
15
Arbeitspapier
14
Lehrbuch
11
Einführung
10
Collection of articles of several authors
9
Comic
9
Hochschulschrift
9
Sammelwerk
9
Textbook
9
Conference paper
7
Konferenzbeitrag
7
Aufsatzsammlung
5
Dissertation u.a. Prüfungsschriften
5
Thesis
5
Bibliographie
4
Glossar enthalten
4
Glossary included
4
Nachschlagewerk
4
Reference book
4
Wörterbuch
4
Festschrift
3
Fiktionale Darstellung
3
Ratgeber
3
Article
2
Anthologie
1
Biografie
1
Case study
1
Conference Paper
1
Enzyklopädie
1
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1
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1
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1
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English
493
German
169
Undetermined
64
French
6
Spanish
6
Russian
2
Italian
1
Portuguese
1
Chinese
1
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Author
All
Yoon, Hye Jin
16
Gulas, Charles S.
11
Weinberger, Marc G.
11
Yang, Fu
11
Eisend, Martin
9
Schwarz, Gerhard
8
Gkorezis, Panagiotis
7
Hakelmacher, Sebastian
7
Oikarinen, Eeva-Liisa
7
McGraw, A. Peter
6
Warren, Caleb
6
Parkinson, C. Northcote
5
Petridou, Eugenia
5
Schwarz, Uta
5
Bauman, Yoram
4
Cruthirds, Kevin W.
4
Friedman, Hershey H.
4
Friedman, Linda Weiser
4
Hoffmann, Stefan
4
Kobel, Sarah
4
Mayer, James
4
Wang, Valerie Lynette
4
Wang, Yong Jian
4
Zhang, Ying
4
Beck, Hanno
3
Bitterly, T. Bradford
3
Bouwmeester, Onno
3
Béal, Mathieu
3
Grégoire, Yany
3
Han, Jeong Yeob
3
Hatzithomas, Leonidas
3
Härtel, Charmine E. J.
3
Kim, Hanyoung
3
Kim, Tae-Yeol
3
Klein, Grady
3
Kumar, Piyush
3
Lancaster, Osbert
3
Lee, Deog-Ro
3
Lopp, Michael
3
N, senthilkumar
3
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Institution
All
Springer Fachmedien Wiesbaden
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
2
Wiley-VCH
2
Asociación Equipo Maíz
1
Books on Demand GmbH <Norderstedt>
1
Department of Economics, McMaster University
1
Deutsche Bundesbank
1
Frankfurter Allgemeine Buch
1
Hoffmann und Campe Verlag
1
International Institute of Social History
1
Juventa Verlag
1
Leveraged Sell-Out LLC <New York, NY>
1
Piper Verlag
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Schwarzkopf & Schwarzkopf Media GmbH
1
TALIDE e.V.
1
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
1
Tredition GmbH <Hamburg>
1
UNIVERSIDAD DEL VALLE - CIDSE
1
Universität Mannheim / Institut für Marketing
1
Vandenhoeck & Ruprecht
1
Verlag 3.0 Zsolt Majsai
1
Wissenschaftlicher Beirat der Bundesregierung Globale Umweltveränderungen
1
Zentrum
1
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Published in...
All
International journal of advertising : the review of marketing communications
15
International journal of advertising : the quarterly review of marketing communications
11
Journal of business research : JBR
10
SpringerLink / Bücher
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of advertising research
8
Journal of business and psychology
7
Leadership & organization development journal
7
Journal of managerial psychology
6
Infocomics
5
International journal of hospitality management
5
Journal of current issues and research in advertising : JCIRA
5
Personnel review
5
Psychology & marketing
5
Frankfurter Allgemeine Buch
4
Journal of interactive marketing
4
Journal of marketing communications
4
Organization : the critical journal of organization, theory and society
4
Academy of Management journal : AMJ
3
Health marketing quarterly
3
Journal of Happiness Studies
3
Journal of business ethics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of leadership & organizational studies : JLOS
3
Journal of management & organization : JMO
3
Journal of retailing and consumer services
3
Leadership & Organization Development Journal
3
Litzelstetter Libellen
3
MPRA Paper
3
Marketing intelligence & planning
3
Tourism management : research, policies, practice
3
Advertising and violence : concepts and perspectives
2
Asian business & management
2
Australian journal of management
2
Contribuciones a las Ciencias Sociales
2
Department of Economics working paper
2
European journal of marketing : EJM
2
Fischer
2
Forschungsgruppe Konsum und Verhalten
2
Handbook of developments in consumer behaviour
2
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Source
All
ECONIS (ZBW)
628
USB Cologne (EcoSocSci)
63
Other ZBW resources
24
RePEc
17
EconStor
4
BASE
1
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491
Mikroökonomik - frisch gezapft! : knappe Ressourcen am Kneipentisch
Freudenberger, Axel
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744439
Saved in:
492
The effects of culture and product type on the use of
humor
in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas
;
Christina, Boutsouki
;
Yorgos, Zotos
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
Saved in:
493
Geld allein macht nicht unglücklich : mit dem Mysterium des rheinischen Kapitalismus aus der Krise
Becker, Jürgen
-
2009
-
1. Aufl., überarb. und erweiterte Neufassung von Jürgen Beckers Buch "Da wissen Sie mehr als ich!"
Persistent link: https://www.econbiz.de/10003838704
Saved in:
494
The strange case of the farting professor :
humor
and the deconstruction of destructive communication
Mumby, Dennis K.
- In:
Destructive organizational communication : processes, …
,
(pp. 316-338)
.
2009
Persistent link: https://www.econbiz.de/10003927987
Saved in:
495
Using
humor
in conjunction with negative consequences in advertising
Voss, Kevin E.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
Saved in:
496
Wenn Manager zu viel kriegen... : und andere Ungereimtheiten aus der Unternehmenswelt ; [Neues von Sebastian Hakelmacher]
Hakelmacher, Sebastian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003879304
Saved in:
497
A meta-analysis of
humor
in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
Saved in:
498
The influence of leader
humor
on relationships between leader behavior and follower outcomes
Vecchio, Robert P.
;
Justin, Joseph E.
;
Pearce, Craig L.
- In:
Journal of managerial issues : JMI
21
(
2009
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10003854240
Saved in:
499
Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta
;
Hoffmann, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
Saved in:
500
Exploring memory for product names advertised with humour
Hansen, Jochim
;
Strick, Madelijn
;
Baaren, Rick B. van
; …
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
2/3
,
pp. 135-148
Persistent link: https://www.econbiz.de/10003820118
Saved in:
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