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  • Search: subject:"Humor"
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Year of publication
Subject
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Humor 678 Werbewirkung 128 Advertising effects 127 Consumer behaviour 92 Konsumentenverhalten 92 Werbung 86 Advertising 83 Leadership style 81 Führungsstil 80 Betriebsklima 56 Work climate 56 humor 53 Arbeitsverhalten 47 Organizational behaviour 47 Verhalten in Organisationen 47 Work behaviour 47 Führungskräfte 40 Managers 40 USA 39 Emotion 38 Wirtschaftswissenschaft 37 United States 36 Economics 35 Deutschland 32 Leadership 32 Social Web 32 Social web 32 Germany 29 Geschlecht 29 Personalführung 29 Gender 28 Internet marketing 26 Online-Marketing 26 Arbeitszufriedenheit 25 Job satisfaction 25 Personality psychology 25 Persönlichkeitspsychologie 25 Brand management 24 Markenführung 24 Management 22
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Online availability
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Undetermined 242 Free 83 CC license 6
Type of publication
All
Article 412 Book / Working Paper 322 Journal 3
Type of publication (narrower categories)
All
Article in journal 305 Aufsatz in Zeitschrift 305 Aufsatz im Buch 37 Book section 37 Humoristische Darstellung 35 Graue Literatur 20 Non-commercial literature 20 research-article 18 Working Paper 15 Arbeitspapier 14 Lehrbuch 11 Einführung 10 Collection of articles of several authors 9 Comic 9 Hochschulschrift 9 Sammelwerk 9 Textbook 9 Conference paper 7 Konferenzbeitrag 7 Aufsatzsammlung 5 Dissertation u.a. Prüfungsschriften 5 Thesis 5 Bibliographie 4 Glossar enthalten 4 Glossary included 4 Nachschlagewerk 4 Reference book 4 Wörterbuch 4 Festschrift 3 Fiktionale Darstellung 3 Ratgeber 3 Article 2 Anthologie 1 Biografie 1 Case study 1 Conference Paper 1 Enzyklopädie 1 Fallstudie 1 Guidebook 1 Karikatur 1
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Language
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English 493 German 169 Undetermined 64 French 6 Spanish 6 Russian 2 Italian 1 Portuguese 1 Chinese 1
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Author
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Yoon, Hye Jin 16 Gulas, Charles S. 11 Weinberger, Marc G. 11 Yang, Fu 11 Eisend, Martin 9 Schwarz, Gerhard 8 Gkorezis, Panagiotis 7 Hakelmacher, Sebastian 7 Oikarinen, Eeva-Liisa 7 McGraw, A. Peter 6 Warren, Caleb 6 Parkinson, C. Northcote 5 Petridou, Eugenia 5 Schwarz, Uta 5 Bauman, Yoram 4 Cruthirds, Kevin W. 4 Friedman, Hershey H. 4 Friedman, Linda Weiser 4 Hoffmann, Stefan 4 Kobel, Sarah 4 Mayer, James 4 Wang, Valerie Lynette 4 Wang, Yong Jian 4 Zhang, Ying 4 Beck, Hanno 3 Bitterly, T. Bradford 3 Bouwmeester, Onno 3 Béal, Mathieu 3 Grégoire, Yany 3 Han, Jeong Yeob 3 Hatzithomas, Leonidas 3 Härtel, Charmine E. J. 3 Kim, Hanyoung 3 Kim, Tae-Yeol 3 Klein, Grady 3 Kumar, Piyush 3 Lancaster, Osbert 3 Lee, Deog-Ro 3 Lopp, Michael 3 N, senthilkumar 3
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Institution
All
Springer Fachmedien Wiesbaden 3 Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 3 Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH 2 Wiley-VCH 2 Asociación Equipo Maíz 1 Books on Demand GmbH <Norderstedt> 1 Department of Economics, McMaster University 1 Deutsche Bundesbank 1 Frankfurter Allgemeine Buch 1 Hoffmann und Campe Verlag 1 International Institute of Social History 1 Juventa Verlag 1 Leveraged Sell-Out LLC <New York, NY> 1 Piper Verlag 1 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 1 Schwarzkopf & Schwarzkopf Media GmbH 1 TALIDE e.V. 1 Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften 1 Tredition GmbH <Hamburg> 1 UNIVERSIDAD DEL VALLE - CIDSE 1 Universität Mannheim / Institut für Marketing 1 Vandenhoeck & Ruprecht 1 Verlag 3.0 Zsolt Majsai 1 Wissenschaftlicher Beirat der Bundesregierung Globale Umweltveränderungen 1 Zentrum 1
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Published in...
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International journal of advertising : the review of marketing communications 15 International journal of advertising : the quarterly review of marketing communications 11 Journal of business research : JBR 10 SpringerLink / Bücher 10 Journal of advertising : official publication of the American Academy of Advertising 9 Journal of advertising research 8 Journal of business and psychology 7 Leadership & organization development journal 7 Journal of managerial psychology 6 Infocomics 5 International journal of hospitality management 5 Journal of current issues and research in advertising : JCIRA 5 Personnel review 5 Psychology & marketing 5 Frankfurter Allgemeine Buch 4 Journal of interactive marketing 4 Journal of marketing communications 4 Organization : the critical journal of organization, theory and society 4 Academy of Management journal : AMJ 3 Health marketing quarterly 3 Journal of Happiness Studies 3 Journal of business ethics : JBE 3 Journal of consumer research : JCR ; an interdisciplinary bimonthly 3 Journal of leadership & organizational studies : JLOS 3 Journal of management & organization : JMO 3 Journal of retailing and consumer services 3 Leadership & Organization Development Journal 3 Litzelstetter Libellen 3 MPRA Paper 3 Marketing intelligence & planning 3 Tourism management : research, policies, practice 3 Advertising and violence : concepts and perspectives 2 Asian business & management 2 Australian journal of management 2 Contribuciones a las Ciencias Sociales 2 Department of Economics working paper 2 European journal of marketing : EJM 2 Fischer 2 Forschungsgruppe Konsum und Verhalten 2 Handbook of developments in consumer behaviour 2
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Source
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ECONIS (ZBW) 628 USB Cologne (EcoSocSci) 63 Other ZBW resources 24 RePEc 17 EconStor 4 BASE 1
Showing 491 - 500 of 737
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Mikroökonomik - frisch gezapft! : knappe Ressourcen am Kneipentisch
Freudenberger, Axel - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003744439
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The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas; Christina, Boutsouki; Yorgos, Zotos - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
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Geld allein macht nicht unglücklich : mit dem Mysterium des rheinischen Kapitalismus aus der Krise
Becker, Jürgen - 2009 - 1. Aufl., überarb. und erweiterte Neufassung von Jürgen Beckers Buch "Da wissen Sie mehr als ich!"
Persistent link: https://www.econbiz.de/10003838704
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The strange case of the farting professor : humor and the deconstruction of destructive communication
Mumby, Dennis K. - In: Destructive organizational communication : processes, …, (pp. 316-338). 2009
Persistent link: https://www.econbiz.de/10003927987
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Using humor in conjunction with negative consequences in advertising
Voss, Kevin E. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
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Wenn Manager zu viel kriegen... : und andere Ungereimtheiten aus der Unternehmenswelt ; [Neues von Sebastian Hakelmacher]
Hakelmacher, Sebastian - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003879304
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A meta-analysis of humor in advertising
Eisend, Martin - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 191-203
Persistent link: https://www.econbiz.de/10003851358
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The influence of leader humor on relationships between leader behavior and follower outcomes
Vecchio, Robert P.; Justin, Joseph E.; Pearce, Craig L. - In: Journal of managerial issues : JMI 21 (2009) 2, pp. 171-194
Persistent link: https://www.econbiz.de/10003854240
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Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta; Hoffmann, Stefan - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
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Exploring memory for product names advertised with humour
Hansen, Jochim; Strick, Madelijn; Baaren, Rick B. van; … - In: Journal of consumer behaviour : an international … 8 (2009) 2/3, pp. 135-148
Persistent link: https://www.econbiz.de/10003820118
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