Gandia, Romain; Tourancheau, Florence - In: European Business Review 27 (2015) 3, pp. 281-296
Purpose – This paper aims to analyze the strategizing and organizing practices in the innovation process by using a … influence are also studied in the innovation process. The final objective is to understand the making process of the … phases of the innovation process. In the idea generation, commercialization and diffusion phases, strategizing takes …