Search Results - subject:"INTERNET ADVERTISING"

AMPS : predicting popularity of short-form videos using multi-modal attention mechanisms in social media marketing environments

Cho, Minhwa; Jeong, Dahye; Park, Eunil - In: Journal of retailing and consumer services 78 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015095112

Proposing a metaverse engagement model for brand development

Bilgihan, Anil; Leong, Man Wai Aliana; Okumus, Fevzi; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-9

Persistent link: https://www.econbiz.de/10015095115

Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites : the pivotal function of online flow state

Pang, Hua; Ruan, Yang; Zhang, Kaige - In: Journal of retailing and consumer services 78 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015095237

Is digital fashion the future of the metaverse? : insights from YouTube comments

Van Ha Luong; Tarquini, Annalisa; Anadol, Yaprak; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015095387

How consumers process online review types in familiar versus unfamiliar destinations : a self-reported and neuroscientific study

Bigné Alcañiz, J. Enrique; Ruiz Mafé, Carla; … - In: Technological forecasting and social change : an … 199 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015097507

Do you create your content yourself? : using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

Brüns, Jasper David; Meißner, Martin - In: Journal of retailing and consumer services 79 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015097552

Increasing trust and value of mobile advertising in retailing : a survey design, machine learning approach, and blockchain in the trust path

Hajian, Ava; Sadeghi, Russell; Prybutok, Victor R.; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-16

Persistent link: https://www.econbiz.de/10015097558

Causes and effects of social media engagement in luxury fashion marketing : a comparative study over the COVID pandemic

Huang, Jiayi; Zhou, Peng - 2024

This paper examines cross-country heterogeneities and over-time changes of the role of social media marketing (SMM) in the luxury fashion industry. A comprehensive literature review is conducted on customer value, purchase intention, and engagement motivation to understand the causes and effects...

Persistent link: https://www.econbiz.de/10015149617

Who are we? : analyzing the digital identities of organizations through the lens of micro-interactions on social media

Czakon, Wojciech; Mania, Karolina; Jedynak, Monika; … - In: Technological forecasting and social change : an … 198 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015076297

Decision-making model in digital commerce : electronic trust-based purchasing intention through online food delivery applications (OFDAs)

Zaheer, Muhammad Asif; Anwar, Tanveer Muhammad; … - In: Journal of Trade Science 12 (2024) 3, pp. 220-242

Purpose This research aimed to raise awareness about the need for safety measures and features of online food delivery applications (OFDAs) to build electronic trust (e-trust) with augmented purchase intention among customers. Moreover, this study explores the attributes of electronic commerce...

Persistent link: https://www.econbiz.de/10015077425